Referencing Styles : Harvard Prepare a report about one product or service or corporate image containing information that could be used for an Integrated Marketing Communication program. You can choose a product, service or corporate image from your own business or from another business with which you are familiar. In your report you must include information about: • Analysis of the current market situation of the chosen product/service/corporate image. • Determination of the integrated marketing communications objectives. • Establishment and allocation of the promotional budget. Justify your choice for the budgeting approach and allocation of budget. • Development of an Integrated Marketing Communication program using at least two of the tools (e.g. advertising, direct marketing, digital marketing,sales promotion, PR, personal selling)• Explanation of how you will monitor, evaluate and control the program.