BUS708 – Case Study (Task 2) High Distinction Distinction Credit Pass Fail Structure and presentation (20%) Outstanding or exceptional work in terms of understanding, and interpretation of the issues Highly developed skills in expression and presentation Demonstrates imagination or flair. Demonstrates originality and independent thought A very high standard work in terms of understanding, and interpretation of the issues Well-developed skills in expression and presentation Evidence of imagination or flair. Evidence of originality and independence of thought A high standard work in terms of understanding, and interpretation of the issues Good skills in expression and presentation. Well-reasoned argument based on broad evidence Satisfies the minimum requirements. Adequate skills in expression and presentation Sound argument based on broad evidence. Fails to satisfy the minimum requirements. Rudimentary skills in expression and presentation. Inaccurate and inconsistent acknowledgement of sources Very little evidence of ability to construct coherent argument. Analytical and evaluative skills (60%) Very high-level understanding of the relevant theories and their application Strong evidence of independent reading beyond core texts and materials and outstanding analysis of the most appropriate references High-level understanding of the relevant theories and their application Evidence of reading beyond core texts and materials and good analysis of the most appropriate references Good understanding of the relevant theories and their application Thorough understanding of core texts and materials and adequate analysis of the most appropriate references Some understanding of the relevant theories and their application Evidence of having read core texts and materials and some analysis of appropriate references Little (or no) understanding of the relevant theories and their application Very little evidence of having read any of the core texts and materials and very little analysis of appropriate references Conclusion and recommendations 20% Demonstrates insight, awareness and understanding of deeper and more subtle aspects of the topic Most appropriate recommendations that follow directly from the analysis Evidence of an awareness and understanding of deeper and more subtle aspects of the topic Appropriate recommendations that follow directly from the analysis Sound knowledge of principles and concepts Appropriate recommendations that are closely linked with the analysis Knowledge of principles and concepts at least adequate to communicate intelligently in the topic and to serve as a basis for further study Appropriate recommendations that are very general but linked with the analysis Scant knowledge of principles and concepts Very general recommendations that are not supported by the analysis