Referencing Styles : Harvard TASK 1 to TASK 4: EasyJet is a British budget airline and touring company. EasyJet has been one of the pioneers in low-cost air transportation. Emergent and development of low-cost airlines have been one of the major factors in rapid development of international tourism. EasyJet has given the chance of international travelling to those low-income people who otherwise could not travel abroad. Although, more passengers are travelling abroad because of EasyJet, this company faces noticeable customer dissatisfaction. In this assignment, you need to conduct an academic research regarding EasyJet’s ‘Customer Satisfaction’. It is very likely that majority of students in this college used EasyJet’s flight or tour services at least once. Then, you can ask these students’ opinions about the factors influence their satisfaction or dissatisfaction about EasyJet. Your ‘Research Project’ should contain all elements of a proper academic research (Research Formulation, Research Process & Literature Review, Research Project Proposal, Data Collection, Research Evaluation Techniques, Data Analysis, ...). So not only would you need to use some academic books and journals to write your Literature Review and Research Methodology sections of your ‘Research Project’, you should design and distribute a ‘Questionnaire’ among students of UKCBC to identify influential factors in their satisfaction regarding EasyJet. Then you need to analyse the collected data and discuss your findings. Task 1 (approx. 2000 words) LO 1. Understanding on how to formulate a research specification. You need to collect data about EasyJet and consider what you have learnt in the ‘Research Project’ course to prepare a ‘Research Project Proposal’ for EasyJet. In this task you should: 1.1. Formulate and record possible research project outline specifications. In this question, you need just write an ‘Outline’ (list of main topics that you are going to discuss). 1.2. Identify the factors that contribute to the process of research project selection. In other word, you need to discuss the influential factors that determine which ‘research project’ should be selected. 1.3. Undertake/write a critical review of key references about ‘customer satisfaction’ and ‘influential factors in customer satisfaction’. In addition, you should write positive and negative aspects of your chosen books, journals, or the Internet sources; and support your argument by citing from valid academic sources. 1.4. Produce/write a research project specification. Write a brief entitled ‘Research Project Proposal: An investigation into student satisfaction with EasyJet’. You need to write approximately 3 lines for each section of this Research Project Proposal (the length of this proposal should be approximately two pages). 1.5. Provide an appropriate plan and procedures for the agreed research specification. Your plan can be presented in tabular or graphic form (Gantt chart) to show what the main activities/ stages of your research are, and how long each activity would take to complete. You must also include the research design. Task 2 (approx. 1000 words) LO 2. Be able to implement the research project within agreed procedures and to specification The second task focus is on ‘Research Implementation’. Research Planning (Task 1) should be followed by the intention to implement the research project within agreed procedures as they are planned in the Research Proposal. You need to: 2.1. Match resources efficiently to the research question or hypothesis. You should explain (A) what are the resources required to carry out your research? (B) What is the relationship between ‘research resources’ and the ‘research question or hypothesis’? 2.2. Undertake the proposed research investigation in accordance with the agreed specification and procedures. In this question, you need to design and distribute a ‘Questionnaire’ among at least 20 UKCBC students to identify influential factors in their satisfaction about EasyJet (put your questionnaire at the end of your assignment as an appendix) 2.3. Record and collate required data. Record the collected data from participants in the form of a table that shows responses briefly. Collate the gathered primary data by comparing the given answers by tourism students with those of business students. You can use graphs or a frequency table. Task 3 (approx. 1000 words) LO 3. Be able to evaluate the research outcomes After conducting research and collecting data (from Task 2) you need to analyse and evaluate these data to make sense of them that is the central point in the third task. So you should: 3.1. Use appropriate ‘research evaluation techniques’. Which types of evaluation (formative or summative) is more appropriate for your research? Why? 3.2. Interpret and analyse the results in terms of the original research specification by using ‘Frequency’ and/or ‘Percentage’ calculations. 3.3. Make recommendations and justify areas for further consideration customer satisfaction in EasyJet. You can determine at least three new topics/areas for further research (such as: customer relationship at EasyJet, compensations for delayed flights, providing full package tour services) that should be considered to improve performance of EasyJet