Referencing Styles : Harvard
Scenario: You are a financial analyst and you have been hired by a group of risk averse investors with limited knowledge (i.e. your “target audience”) to prepare an oral presentation. The oral presentation is to provide a recommendation as to whether the investors should buy more of your case company’s shares, sell their current holdings, or hold their current holdings until a later date.
You need to analyses each of the investors’ options and provide a presentation advising which, if any, of the options the investors should follow.
Task: Your group is to prepare, and present, a 15 minute presentation addressing the above scenario. Purpose: The purpose of this assignment is to test students’ ability to scope, synthesis and evaluate information for investors’ decision making. It asks students to appreciate the context and operations of a real company. Students will need to thoroughly research and reference their work including all company reports that have been used. In general, attention must be given to not only summarizing ‘facts’ about the case study company (and competitors), but critically analyzing past performance, current trends and forming strongly reasoned recommendations for investment decision making. Quality of arguments, the way information is used to justify evaluations, and the soundness (viability) of recommendations for the target audience will be important for scoring higher marks.
Analysis and recommendations: In preparing your recommendation, you can use any of the analytical approaches/tools/methods learnt in this course. As part of developing professional judgement, and application of this judgement, students will need to evaluate which analytical approaches/tools/methods they decide to apply (or not to apply) and why.
Furthermore, the presentation should appraise which approaches/tools/methods produce results which are weighted more in forming recommendations to investors. As a purely 2 of 6 hypothetical example, you may use 2 different analytical models to discuss the competitive context of your case company. However, the 2 models may yield slightly contradictory results in terms of your recommendation for investors. Therefore, as an analyst, you will need to choose which model to rely on the most in forming your opinions about the company.
Thus, this task is not about applying as many different frameworks as possible, but deciding on which best suit the analysis required satisfying the decision making needs of the target audience. Importantly, this is an applied task, so your presentation should not aim to give a discourse of theory. Instead, you will need to synthesis your understanding of theory through your analysis of your case company.
Structure: Students should prepare and structure a professional presentation. Without restricting students individual style/flare, students should consider how best to deliver the presentation to suit the needs of the target audience.
For BUSS 3083 you will need to incorporate audio into your presentation. Modern versions of Microsoft PowerPoint have the capacity to record audio as part of the PowerPoint file. The important f