Referencing Styles : Open “The issue of linking the character traits of an individual to the success of a business – picking winners – needs to be approached with caution.” Burns P (2011,pg 34) Entrepreneurship & Small Business, Palgrave Macmillan 3rd edition Required - Select an ‘entrepreneur’ and analyse their entrepreneurial journey, from the conception of the initial idea through to start-up & growth’. - Discuss, with examples, whether or not your analysis supports Burns assertion. - Based on your analysis, what do you personally conclude about creating a successful new venture and entrepreneurial success? [You are reminded to make use of examples from your analysis and draw upon wider reading of the entrepreneurial literature, in your response.]