Referencing Styles : Chicago This assessment is based on ‘Bushland Blooms’ Marketing Plan, click to download. Student Instructions This assessment allows you to demonstrate your knowledge and skills in: Use of critical thinking and problem-solving skills to evaluate complex information Communication skills to question, clarify and report when creating marketing and creative briefs Planning complex projects Research, data-collection and evaluation skills Learning skills to evaluate and learn from previous marketing communications to contribute to the marketing communications plan Applying literacy skills to read and interpret marketing information and write reports with complex concepts and ideas Numeracy skills to develop budgets Use of culturally appropriate communication Applying legislation and codes of practice Use of initiative and enterprise skills to proactively seek new and innovative approaches Organisational and time-management skills to sequence tasks and meet timelines. Technology skills to use a wide range of office equipment and software to create a marketing brief. You are required to complete three (3) documents as outlined below. 1. Develop an integrated marketing communications plan for Bushland Blooms Summer Campaign for a specific target market segment (selected by you – e.g. consumer market segment or trade market segment). The report will follow the headings below: Project Description (which encompasses the Purpose Statement) Target Audience Background (e.g. company background; company vision; product/service information; past marketing program history; information on the consumer, markets and competitors; legal and ethical constraints) Objectives Strategy and Tactics (marketing communications functions and media vehicles chosen, with rationale for each) The Task, Process and Scope (includes timeline schedules, responsibilities and budgets for each media element, including the creative brief) Measurement and Evaluation. 2. Develop a creative brief (using the template provided in the Learning Guide) for the media options selected for Bushland Blooms Summer Campaign. Please ensure timelines meet client requirements. 3. Develop a visual interpretation of your creative ideas (a graphics brief). Gathering all the information from the Bushland Blooms Marketing Plan, you are encouraged to use your natural marketing flair to develop other media or integrated communications options that will fit within overall budget allocation to strengthen the campaign. Note: This assessment requires you to look beyond the Summer Campaign to the entire marketing strategy of Bushland Blooms, and for Assessment 4 you will be required to put this into a PowerPoint format and present your plan and recommendations as if you are presenting to a client. Your tutor will observe you during your presentation. Submission Instructions Please proofread your reports and include: BSBMKG523A - A3 (report name) - Your Name in the document headers. Submit your completed documents to your tutor for marking using the following file names: BSBMKG523A - A3 - Com Plan - Your Name BSBMKG523A - A3 - Brief - Your Name BSBMKG523A - A3 - Visual - Your Name Upload your completed documents for marking by clicking on the Upload button below.