Referencing Styles : APA Layout: Table of Contents Synopsis / Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices Assessment: World economic activity is becoming more focused in Asia and the associated expansion of Asian middle classes with this heightened economic activity, has seen a significant increase in the demand for premium and luxury goods and services. Most recently, wine consumption and sales have been stimulated by this trend, which has resulted in increased demand for wine products in the Asian region generally. Resultantly, Australia has enjoyed a significant increase in wine exports to Asia – particularly in the higher quality and higher value segments – and looks set to continue to benefit from this increased demand. China will continue to dominate this emergence in demand along with Japan, Singapore and South Korea and also, India, Thailand and Vietnam. The potential of these markets offers significant opportunities to Australian wine exporters whilst also presenting substantial barriers to success. For the following Case Study of the Hunter Wine Company (HWC) – an hypothetical wine company – develop a Strategic Plan that addresses this opportunity. Your Report should consider, but not be restricted to, the following – - Consider the history of the HWC and its strategic development. - The resources, capabilities and core competencies of the HWC. - Identify any competitive advantages the HWC may have and consider their sustainability. - The internal and external environments of HWC. - Relevant economic market drivers and wine consumption patterns. - International market entry strategies, entry barriers and Trade Agreements. - The potential for mergers and acquisitions. - Blue Ocean strategic opportunities that may exist for the HWC. - The relevance of strategic leadership and entrepreneurship. - Organisational structure, controls and corporate governance. Importantly, the Report should include sources that differentiate strategically between short term opportunistic wine trading opportunities and longer term substantive wine market development outcomes. Case Study – The Hunter Wine Company History: The Hunter Wine Company (HWC), located in the picturesque Hunter Valley of New South Wales, was founded by the Smith family in 1990 with a vineyard of 25 hectares comprised of mostly Semillon, Chardonnay, Shiraz and Cabernet Sauvignon vines. Since that time they have expanded their winery through the acquisition of a neighbouring vineyard, which has not only increased their grape production potential, but also provided additional wine making equipment resources that have significantly increased their wine production capacity. Further, they have developed strong relationships with other Hunter Valley grape producers that now supply additional grape resources to the winery.  Production: Initial vintages where modest and in both quality and quantity however, a determination to improve both viticulture and viniculture techniques payed off and saw a marked improvement in both the yield and quality of grape production by 2000. Since that time, HWC has further improved yield and quality outcomes and incorporated high quality grape production from other producers, which have increased the winery’s production capacity and quality. They are now recognised as an established producer of medium to high quality wines. The winery has the capacity to produce 10,000 cases annually for each of its four main varieties of Semillon, Chardonnay, Shiraz and Cabernet Sauvignon. Awards: Since 2000 HWC wines have been exhibited successfully in all major Australian wine shows and have won an impressive array of gold, silver and bronze medals for all four varieties that they produce. Recognition for the quality of HWC wines has steadily improved over the last 15 years and increased demand in the Australian domestic market has followed. Sales and Distribution: For the first decade sales were initially made through the cellar door directly to winery visitors and then through independent liquor outlets predominantly located in NSW. However, following exhibition successes at major Australian wine shows since 2000, domestic demand has increased to the extent that HWC now has an exclusive agreement in place with Dan Murphy’s to distribute their full range of wine products through 174 nationwide stores. This relationship is supported through national marketing in traditional media and through the Dan Murphy’s website. HWC sells its wines to Dan Murphy’s at AUD$8.50 per bottle (AUD$102.00 per case) and Dan Murphy’s retails them for AUD$14.99 per bottle. Current production costs for HWC across its range of wine products, including delivery to Dan Murphy’s, are AUD$5.50 per bottle (AUD$66.00 per case). Given the most recent success of HWC in growing its business and the increased demand that now exists for quality Australian wine in Asia, what Strategic Plan should the next generation of the Smith family develop for HWC? Attached is the marking criteria for the assessment. Please follow the guidelines as much as possible Include in-text referencing as well as a reference list at the end of the assessment. Thanks