Referencing Styles : Harvard Research Proposal and Final Research Report Each student is to write a research proposal, which follows the 11-steps process of Burns and Bush to step 7, culminating in the design of data collection forms, ie. a survey questionnaire. The research proposal should be approximately 2,500 words (+/- 10%). MARKETING RESEARCH PROPOSAL and FINAL RESEARCH REPORT: ATTITUDES OF STUDENTS TOWARDS ENTREPRENEURSHIP Entrepreneurship is one of the most important factors that contribute to economic and social development. It is a main driver of employment creation and national wealth. Therefore, many policy initiatives attempt to pull people toward an entrepreneurial career choice. In addition, entrepreneurship is a highly satisfying career choice. Given the increasing importance of entrepreneurship in contemporary careers, this research project aims to uncover the determinants of entrepreneurial intentions, i.e. why some intend to start their own business whereas others do not. Samples of business and non-business students, for whom this choice has particular relevance, will be used to address the question. Your task is to follow the stages in the research process of Burns and Bush to design, investigate and report on the research project. The research project is to be undertaken as follows: 1. Investigate secondary information on the proposed research project and follow the research process to step 8, culminating in the design of data collection forms – i.e. a survey questionnaire. Steps 1 to 6 must be based around the use of a questionnaire to be used by each student in order to gather data. 2. Write up your work as you go and submit a report at your tutorial on Week 6 which covers steps 1 to 8, and includes in an appendix a copy of a ready-to-go survey. Your submission should also include a USB (or an attachment) with an SPSS database set up with all variables from the survey defined but excluding any data at this stage. 3. During week 7 and 8, semi-depth interviews using the questionnaire are to be undertaken, by each student. The final version of master questionnaire will be used and each questionnaire is to include an Information and informed Consent Form. The fabrication of surveys is a form of academic cheating for which serious consequences apply. Each student is to collect data from at least 8 respondents. 4. At the tutorial on Week 9 (TBC), the data from the completed surveys need to be entered into the SPSS database. At the end of this tutorial, students are to hand in a copy of this database which includes their cases of questionnaire responses. All responses for the entire class will then be consolidated into the one master database. 5. At the following tutorial on Week 10 (TBC) if not earlier, the final database will be made available on the LMS to each student for analysis using SPSS. 6. Each group is to then complete the last of the steps in the marketing research process. The final report is to combine the part completed earlier and submitted on Week 6 (covering steps 1 to 8) with the results from the remaining steps (9 to 11). The final report is due on Week 11 (TBC). Research Report: The report should not exceed 4,500 words (excluding appendices). The format of the research report is suggested to broadly follow the outline below: • Completed statement of authorship and peer review form (attached on page 48). • Title page with report title and team member names and group names. • Executive summary. • Table of Contents (with lists of figures and tables). • Introduction. • Research objectives/hypotheses. • Literature Review • Methodology. Includes a description of the research design, data collection, sample and sampling process, and the statistical analysis techniques used.