RefeReferencing Styles : Harvard Task1 a) Identify Wello’s value proposition and critically evaluate the potential it has for gaining a competitive advantage in attracting funds for future business growth. b) Identify and assess the management tools and techniques that can be used to evaluate the value proposition of an organisation. c) Select TWO tools/ techniques from the above analysis and assess the value proposition of Wello. (1000 words) Task 2 a. identify the sources of information that would assist in developing an organisations value proposition. b. Conduct a situational analysis for Wello, and identify marketing opportunities and threats facing the Non for profit organisation. c. Developing an integrated strategic marketing plan to promote “Wello wheel” to its customers. In developing the above plan, marketing tactics need to be looked at with a clear identification of the core elements of a marketing campaign and the measures used to ensure that the plan is effectively controlled and evaluated. (1500 words) Task 3 Wello Wheel is considered by many as an innovative devise that enables collection and safe transportation of water. a. Use the marketing mix to analyse the design and innovation strategies used by Wello in developing and improving the Wello Wheel. b. Advice the CEO on risks involved in not protecting innovations and evaluate appropriate innovation protection methods. (1500 words) Task 4 a. With reference to relevant theory evaluate the global market potential the Wello Wheel has for possible business expansion. Assess the types of information required in making global marketing decision. b. According to Cynthia, CEO of Wello, there is great potential for the Wello Wheel in African, Latin America, Asia and eastern Europe. Apply appropriate global marketing and communication strategies to one of these markets in promoting the Wello Wheel. Consideration should also be given to issues the organization will likely face in going global and make suggestions to mitigate them. (2000 words) Task 5 a. Wello is a not-for-profit organisation. When it comes to social enterprises, two core sectors that come to mind are SME ‘s and the public sector. The operational requirements and strategies developed for these sectors are very different. Compare and contrast the differences in marketing strategy development in the Non for profit with that of SME’s and Public sector organisation. In your assessment consider the following; x Competency, resource base, skills, capital investment, entrepreneurship, management, empowerment, strategic planning as compared to the large organisations, Marketing planning and control, Managing roles and functions. b. Innovative Marketing strategies are not only limited to large scale private organisations. With reference to examples assess new and innovative marketing strategies that can be utilised by Non for profits, SME’s and the Public Sector organisations. c. Identify and explain the challenges Wello faces in implementing marketing strategies. Evaluate how learning from marketing in the SME and Public sector can help improve strategies used by Wello rencing Styles : APA For this assessment you are given a choice between two (2) case scenarios. The scenarios are your referral information and no additional information is available. Each student is to select one (1) scenario on which to base their assessment. The completed assessment is to be submitted through the appropriate turn-it-in drop box on the NRSG366 LEO site. The Assessment One marking criteria in the unit outline is to be used to guide the preparation of this assessment. When submitting your assessment, please do not use the scenario as part of your response.