Referencing Styles : Harvard Identify how Facebook Marketing and Twitter Marketing can be used to build customer relationship and discuss which platform is most effective to reinforce customer retention. L1&3 Identify the core stages that need to be considered to develop an effective Social Media Marketing Strategy and explain the aims of each stage with particular focus on the measuring and analytics stages. L3&5 Analyse how both Social Media Marketing and traditional Marketing can be used to reinforce the organisation marketing strategy.