Referencing Styles : Harvard
The Woolmark Company?
( All below requirement should be mention on the assignment Topic.)
Assesment requirement in order.
1) EXECUTIVE SUMMARY
2) SITUATION ANALYSIS
-SWOT analysis
-INDUSTRy analysis
3) MARKETING STRATEGY
-TARGET MARKET
-SEGMENTATION
-POSITIONING
-MARKETING MIX
-DISTRIBUTION
Opportunities example china, Brazil
4) MARKETING ENVIRONMENT
-MICRO / MACRO
-TREND
5) FINANCIAL---profit or loss
6) CONTROL – Monitor the markets plan’s progress according to budget.
7) Recommendation
Need more than one article related to the topic?