Referencing Styles : Not Selected Assessment 1: Group Assignment (4 to 5) Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects: • Internal Influences on Consumers • External Influences on Consumers • Market segmentation • Product Positioning • Pricing • Distribution • Promotion.