Referencing Styles : Harvard
Ms Janet Bradley is a personal trainer and the CEO of the Healthy Living Group a diet health and nutrition consulting company. She is concerned about the correlation between obesity rates and the consumption of fast food. Janet has commissioned to conduct a market analysis of the Australian fast food industry. Discuss the demographic sociocultural economic technological natural political and legal trends affecting fast food consumption. Identify the likely competitors of the new fast food chain. Be sure to include an overview of what these competitors offer and who they seem to target.