Referencing Styles : Harvard Having analysed and evaluated the case study, you are required to carry out the following tasks: • Critically analyse the Nairns Oatcakes case study and using ONLY the information and data in the case study, carry out an environmental analysis of the macro-environment using appropriate international marketing theory and models; in particular, the importance of social, culture and context factors on the development of Nairns Oatcakes in the UK market. [Please note there is no need to contact the company or carry out any further secondary research for this part of the assessment.] • Bearing in mind the current state of the global economy and your earlier analysis of the case study and Nairns Oatcakes in the UK market; explain and justify fully how you would expand Nairns Oatcakes into the Chinese market in terms of positioning of the product and your recommendation of TWO market entry strategies. Justify your answer with appropriate secondary information and data on the Chinese market.