Referencing Styles : Harvard Quetion1: Analyse the macro and competitive factors that impact global Toys’ Industry. [LO1, LO2] Question 2: Analyse internal business environment of Toys"R"Us using Porter’s Value Chain. [LO1, LO2] Note: questions 1 and 2 require you to research and analyse: • Global macro-Toys industry • Global Competitive factors -Toys industry • Internal business environment of Toys"R"Us • SWOT • Summary of findings Question 3 : Evaluate the potential target markets of India, Sri Lanka, Nigeria and Russia using the 12 Cs framework and then select ONE of the target markets and justify choice. [LO2, LO1]