Referencing Styles : Harvard Identify at least one real company that you can benchmark. • What are its revenue sources? • Show its revenue structure in a worksheet form. • How does its revenue structure differ from yours? You need to justify the difference. Identify and then validate the differences between your company and your benchmark company in terms of: • COGS structure • Operating Expense structure After recognizing your expenses, • Identify methods to reduce costs for your business? • What services can you get for free or at reduced rates? • What equipment can you lease or buy used?