-Bloom (1994irector is th, p.32) states, "The d
3>e key figure in establishing organ
You have recently been hired as a revenue manager at a hotel in a medium sized Australian city. The
hotel has recently taken over by a different owner and has been refurbished, the hotel was
previously sold as a 4 star hotel, but the new owner wants to market it as a 5 star hotel. The hotel
has 200 rooms, one restaurant and 12 conference rooms.
Choose the city you want to use in your example (must be population of 100,000 – 300,000). By
using 3rd party websites – chose your competitive set, must be 3-4 hotels.
1. Chose 3 weeks in the next three months where the rates fluctuate
2. Create a revenue grid taking into account
2.2 Your competitors rates
2.3 You’re on the books figures (you must define these)
2.4 Occupancy forecast (you must define this)
3. Calculate the forecasted average rate for each night in those 3 weeks.