Referencing Styles : APA 2500 Words Reference: 5-7 APA Style Referencing Double Spaced Background This is an individual assignment, which requires you to demonstrate an understanding of how an investment in social media analytics can generate business value and improve a business’ overall competitiveness, by producing a 2500 word report on your findings. The report should allow you to demonstrate your ability to apply concepts and theories from the unit that have not yet been applied in the previous two assignments. That is, you need to apply learnings from the unit as whole. Important before you start: Read the attached documents that talk about Social Analytics and also read the case study (DBS Bank) which is what you need to base the case study on.