Referencing Styles : Harvard To develop an appreciation of the importance of brand management and the complexities of achieving successful organisational outcomes in line with brand management. Articulate the role of brand management inside an organisation. Overview: The chosen cases are real world examples of brand management in different contexts. They combine a mixture of both successes and what may be considered failures or short-comings. Through the use of real world case analysis the questions are designed to test your ability to think through the principles of brand management in the context of wider organisational dynamics. Projecting an objective point of view is critical in responding to these cases and will require a mixture of both industry best practice and academic supporting evidence.