Referencing Styles : Harvard Define your campaign objectives. This will require you to: o Clarify the advertiser's purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign o State campaign objectives in measurable terms and identify the nature and extent of what the advertising is to accomplish o Ensure campaign objectives are feasible, given the constraints of time, budget, product and market factors o Ensure campaign objectives take into consideration factors which may affect consumer responses o Ensure campaign objectives meet legal and ethical requirements - Prepare an advertising budget. This will require you to: o Ensure the brief contains a client profile, purpose statement and objectives that reflect advertiser needs o State advertising objectives in measurable terms and provide specific guidelines on what is to be accomplished by the advertising o Define key characteristics, competitive factors and the market situation facing the product or service in the advertising brief o Include a summary of information on the target audience, and legal and ethical constraints in the advertising brief o Ensure the brief contains a budget allocation and schedule of activities which comply with the advertiser's requirementsObtain comprehensive client and product information - Develop a schedule for proposed advertising activities. This will require you to: o Confirm the campaign length and timing from the advertising brief o Identify service providers with the required expertise and negotiate their costs and availability o Base the choice of service providers on merit and value for money and ensure the selection meets legal and ethical requirements o Ensure the time allowed in the schedule to meet creative, media and production requirements is sufficient to achieve the advertising objectives o Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule You are to submit your assignment as a full advertising campaign