Referencing Styles : Harvard You are required to write an essay on “The impact of social media on contemporary business communication.” How have these changes impacted the way modern business operates today? Research, discuss and explain the fundamental opportunities and challenges that this creates for modern businesses. For the purposes of this assignment you should also choose one core business as a case study and provide relevant examples to support your thinking and analysis. Maximum length 2000 words. (exceeding words will be penalised)