Assessment Title Project Outline and Topic Presentation Task Description You should briefly write: Title: does increase in iphone prices will move customers towards Samsung mobiles? A brief statement of the problem that you would like to investigate. Research aim and objectives that can solve the problem you have identified. A brief methodology: Provide details about what type of methodology you will choose such as quantitative or qualitative or mixed methodology; what type of study it will be such as exploratory or descriptive or explanatory; what method(s) of data collection you will use; how you will source the required data; and what methods and tools you will use to analyse the collected data. This is an individual research task. As a Masters student, you are required to engage in research and demonstrate your understanding of the relevant body of works that have discussed recent developments in a discipline and/or area of professional practice. You are also required to demonstrate knowledge of research principles and methods applicable to a real-life business research. We expect you to read and reflect on at least ten recent refereed journal articles on your topic supported by any other evidence or information that can help identify the problem of your research and the methods of data collection and analysis. You can write 600 words maximum for this assignment. The cover page and the list of minimum 10 references are not counted in the word limit. Assessment Criteria All the assessment criteria for this piece of assessment are outlined below with weights. Assessment criteria: Criteria Grade 1. A brief statement of the problem HD D C P F 2.Research aim and objectives HD D C P F 3. A brief methodology HD D C P F 4. Accurate referencing, use of correct English and logical sequences between sentences and paragraphs HD D C P F 5. Topic presentation HD D C P F Key to grading and corresponding marking scale: HD (84.5% to 100% marks): Student demonstrates outstanding understanding and interpretation of all aspects of the criteria. D (74.5% to 84.4% marks): Student demonstrates excellence in understanding and interpretation of almost all aspects of the criteria with some minor corrections or additions needed. C (64.5% to 74.4% marks): Student demonstrates very good understanding and interpretation of most aspects of the criteria with some need for additional work, additions or improvement. P (49.5% to 64.4% marks): Student demonstrates good understanding and interpretation of the criteria to warrant the award of a Pass but requires considerable additional work, additions or improvement. F (below 49.5%): Student demonstrates an unsatisfactory understanding and interpretation of the criteria and requires major additional work, additions or improvement to achieve a passing grade. Referencing Style American Psychological Association (APA)