Strategy and Business
Environment
AssignmentSubject
• Carry out a SWOT analysis and a PEST(E)L(E) analysis for the
organization you are working for (do as much as you can,
this doesn’t have to be exhaustive, try and select the key
elements of the environment).
• 2. Carry out an environmental analysis using Porter’s
diamond (same remark as for 1).
• 3. Compare your findings in terms of strategic design.
• 4. What are, according to you, the key success factors for an
effective strategy of your organization?PESTEL(E)
• Carry out a PESTEL(E) to get the global
strategic environment of your organization (if
you cannot have enough information on the
whole company, just focus on your
department)
• Only deal with what is relevant to your
organizationSWOT
• The SWOT will give you a more focused image
of the competitive position of your
organization.
• Clearly identify what is internal and external
• A summary in matrix form is useful:
STRENGTHS OPPORTUNITIES
WEAKNESSES THREATSPORTER’S DIAMOND
• The diamond will give you an image of the
competitive position of your organization from
a different perspective.
• Pay particular attention to the factor
conditions and the related and supporting
industries.Comparison
• After using the 3 tools and commenting on
the specific results, compare these results.
• Evidence the differences and comment upon
them.Key Success Factors
• Based on the strategic analysis, strategic
decisions can be made.
• But some elements have more importance
than others: key success factors
• Identify the key success factors for your
organization.Key Success Factors
• Consider them in the following way:
– What we must absolutely do so that our strategy
will be successful.
– Or it can help to look at the situation negatively
and think in this way: “what we must not do to
avoid failure”Good Luck
• Deadline: 15 March 2017
• Send by mail to: [email protected]