Description Recommended word length
1 Description of the company, the nature of its business and any relevant facts 200
2 Provide a PESTEL analysis of the company
Ensure you include all of the factors; describe the factor and how your company is affected by the factors 600
3 Undertake a Porter’s Five Forces analysis of the company’s competitive environment
Ensure you include all five forces; describe the force and how the company’s industry environment is affected by the forces 600
4 List a minimum of FOUR(4) management recommendations you believe the company could enact to be successful in the future 400
5 Provide a general conclusion of the current state of the company and its operating environment uncovered from the PESTEL and Porter’s analysis 200
Total words 2000 (+/- 10%)
Reference List