There will be three case study papers assigned this semester. Each paper must be submitted in memo format and include a minimum of two sources listed in APA format. The paper topics will be related to the chapters we have recently covered in our classroom discussions. Please use the rubric below to assist you in earning full credit for each paper. You are expected to use creativity, critical thinking, and defend your ideas and opinions on the topic/s you select. There is an example of consumer behavior topics provided after the grading rubric. Each paper will be due at the start of class period on the date the syllabus dictates. Late papers will not be accepted unless the student has made arrangement in advance with the instructor. Students will be permitted to select topics that are of interest to them. For the case study assignments and oral presentations please use the excellent resources at the SHU library. Remember, you also have access to the library resources online at the link below: SOURCES FOR THE PAPER CAN ONLY COME FROM THIS DATA BASE: http://shulibrary.sienaheights.edu NOTE: All papers must be in memo format and include a minimum of two cited source- Papers not in memo format will have five points deducted. Papers not citing sources will have two points deducted. Papers that are not professional or lack the quality of their classmate’s papers will also have five points deducted. Papers will include an infographic (data or statistics shown as visual/graphic) or five points will be deducted. All papers must discuss social media as part of the promotional mix or will have five points deducted. The paper must contain the following: Case Study Criteria/Prompt/Rubric/ (“Student’s Choice” – See Potential Topics list ) Clearly define the Target Market with Demographics (quantitative data/stats) Apply some Psychographics – or behavioral/lifestyle—to the Target Market (qualitative, subjective observations) Discuss the Marketing Mix or 4 Ps Include all four components of the promotional mix when discussing the Marketing Mix or 4 Ps (Adv., PR, Personal Selling, and various Promotions) Perform a PESTLE analysis Please provide a minimum of two recommendations (your creative ideas!) Provide data and examples from listed source to support each recommendation with data/statistics