POG351 Project Management Summer 2017 Resit Coursework Brief Handout: 9 am, 12/June/2017 Deadline for Submission: Thursday, 10th Aug 2017, 14:00 Submit this coursework through the Student Portal with a Turn-it-in Report Word Limit: 2,750 words (Plus or minus 10%) Learning outcomes assessed: 1. Critically analyse the component parts of a major oil project 2. Evaluate the time and cost constrained project plan and complete a Critical Path Analysis on the project 3. Analyse the planning process and management of a major oil project 4. Discuss project management constraints of quality, time and cost This coursework is worth 100% of the total marks for this module.POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 1 of 12 Coursework Instructions Please read carefully • Carefully read the module handbook, the marking criteria and the grade descriptors. Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 2 of 12 BlankPOG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 3 of 12 Assignment Brief This project will constitute a phase of your firm's annual operating plan for generating revenues and competitive advantage. Assignment Background Identify a business issue/problem, or opportunity as below: With a business environment of increasing climate regulation e.g. Paris 2015, & Oil & Gas (O&G) becoming increasingly onerous, forward-looking O&G firms, such as the one you are now working for, however, believe today’s turbulent market landscape provides an opportunity to gain competitive advantage by harnessing new technologies in the sector of renewable energy. With this forward-looking strategy in mind your firm has made the monumental decision of turning away from O&G to become a renewable energy firm. This move is focused on the long-term reward of capturing market value while maintaining long-term sustainability within the energy sector. This move also means that it now has a Business-to-Customer (B2C) customer base that it needs to communicate with, & increase sales & gain competitive advantage from. In the past it was a predominantly Business-to-Business (B2B) player. It has made this decision on the back of acquiring a global solar energy firm – Photonic Power, making it a leader in the provision of solar energy. To showcase its new capabilities and status, and to accommodate a digital platform for sales, it will require a new digital capability. You are the Project Manager and have been tasked with an international short term project, with a duration of three months. This will be to develop its mobile (phone, tablet) presence, as currently it has none, to be more relevant to its B2C customer base. Therefore, your task is to scope out a digital/mobile project that can deliver this for the firm, showing the financial & non-financial benefits of this investment. Your Report should show how the project will allow the firm to meet its overall business needs, of achieving increased sales and competitive advantage, within its new B2C focus. The initial project should focus on the firm’s USA, Canadian & Mexican markets. Your company’s Details: Name: CUK Inc Company snapshot (since acquiring Photonic Power) • Ranking in S&P500 • Headquarters: Houston, Texas, USA (Global HQ), • Operations: Operates in 17 countries & territories. (Previously 11 countries) • Employees: 9,000 (Previously 12,000) • Profit (2016 – 2017 Financial Year): $ 70 billion.POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 4 of 12 Assignment Task Your task is to write a 2,750-word business Report detailing the resources needed to deliver this project. Other people have also been asked to put together a report along the same lines and the best one will be selected by senior management before implementation begins. In order to convince your CEO, your Report will have to create “a well thoughtout plan, including defined measures of success” (Source: 18th Annual Global CEO Survey findings. Explore the data at www.pwc.com/ceosurvey) You, as The project manager, will need to critically analyse your organisation’s current situation, utilising and evaluate appropriate academic models, theories and frameworks to establish a project that will help your company gain competitive advantage with a measurable outcome. As you will be recommending the project the dates must be in the future. The final report should be presented in the style of a formal Report addressing your senior management team. Use business English and write in the third person e.g. “It is recommended that…” not, “I think we should do this…” Ensure your tasks are clearly signposted by using good formatting, headings, and titles that relate to the assignment question. Guidelines & Milestones: (LOs 1,2,3 &4) Based on your chosen project you will be required to cover, via a high level critical analysis, the following sections, which will form you overall report: Section 1  Discuss the purpose of the project – why it’s needed and what will it achieve.  Discuss the merits and limitations of A Project Plan, in context of this project.  Discuss the merits and limitations of Project’s Scope: And produce a scope for the project - What’s in, what’s out Section 2  Conduct a High level critical discussion of: o Business Environment - Micro and Macro (internal, external factors)  Conduct a High level critical discussion of: o McKinsey’s 7S’s analysis in context. Enhance your discussion with specific analysis in context of this project.  Discuss the merits & limitations of Stakeholder Analysis & produce a stakeholder analysis for the project.  Discuss the merits & limitations of Constraints Analysis (Internal and External), in context of this project.POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 5 of 12 Section 3  Critically discuss Risk & Risk Management - The associated organisational risk in context; o Produce a risk management programme – a table - for the project, via applying the below;  Risk Control/ response/management Programme: - Risk category & type, Evaluation of probability, Assessment/impact of risk on the company, Response to the risk, Contingency planning  Assess all resource capacity, capability and necessity relative to the proposed project: o Resource Reviews - 5 Ms of management - Men, Minutes, Machinery, Materials, Money. Section 4 - Critically evaluate the project via a Robust cost benefit analysis.  Apply SMART objectives to the project.  Cost benefit analysis;  Develop the budget for the project based on identifying (research required – prices should be based on realistic indicative figures) the main components that you will need).  Additionally, discuss critically as well as applying the following to the project;  Costs/Budget for the project  Financial Benefits; o Forecast, ROI, Section 5 - Scheduling Critically evaluate the implementation/schedule plan for the project, and communicating with stakeholders (internal and external) applying project management techniques, where indicated, as follows:  Work Breakdown Structure - And produce a WBS for the project.  Gantt Chart  Critical Path  Communication Plan Section 6 Critically discuss how the project will be:  Evaluated via Post Implementation review (PIR) and use of appropriate evaluation methodology. And produce a PIR for the project.  An overall Conclusion to the business Report. Make justified recommendations. You will need to support your answers throughout with robust research & examples/benchmarks/best practice from a wide range industries or companies.POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 6 of 12 End of Assignment BriefPOG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 7 of 12 Marking Criteria KNOWLEDGE & UNDERSTANDING INTELLECTUAL & COGNITIVE SKILLS Graduate Skills: transferable, employability, practical and academic skills Factual and conceptual knowledge and understanding; use of class materials; independent reading Critical thinking; conceptualisation; creativity; synthesis, analysis and evaluation; application; problem solving and research/investigation Written, oral and presentation skills; interpersonal, group and teamwork skills; leadership skills; numeracy; digital skills; practical, professional and academic skills (including referencing/presentation MARKING BAND CLASSIFICATION WEIGHTED AT 35% WEIGHTED AT 40% WEIGHTED AT 25% 86 - 100% FIRST (1ST) Includes all required factual content, accurately and succinctly summarised. Well developed, persuasive, highly relevant, reasoned introduction and conclusions, demonstrating originality. Within word count or presentation time. Includes relevant factual content only. Clearly and logically structured material, showing excellent understanding of the discipline. Accurate spelling, grammar, punctuation, paragraphing. Systematic, accurate identification of relevant concepts, theories and/or principles. Information or data selected from a broad range of highly relevant, current primary and secondary sources, and categorised, analysed or evaluated using relevant, self-determined methods or techniques. Eloquent, professional writing style, appropriate to the assignment OR professional, engaging, confident, audible and well paced presentation. Sophisticated use of technical vocabulary, where appropriate. Exceptional, in-depth understanding of factual and conceptual material, including understanding of the limits to knowledge in this area. Well developed, perceptive, coherent arguments, systematically referencing primary and secondary literature, including competing perspectives, with clear rationale for choices. Professional, creative visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are accurate, clearly set out, with excellent, precise explanations. Exceptional integration of theory and practice, using appropriate conceptual frameworks. Correct and systematic use of academic conventions, references and bibliography. Independent, wide-ranging, highly relevant reading and research, from authoritative primary and secondary sources. Exceptional application of numerical and statistical methods to defined complex problems. Exceptional, consistent, flexible delivery of group work obligations. Proactive leadership, accepts responsibility and ameliorates conflict. Undertakes complex tasks. Substantiated, highly relevant recommendations generating novel solutions. Excellent awareness of ethical issues. Exceptional, well articulated reflection on own strengths and weaknesses in relation to defined professional and practical skills. Identifies and follows up required actions.POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 8 of 12 70 - 85% FIRST (1ST) Includes all required factual content, accurately and succinctly summarised. Well developed, relevant, reasoned introduction and conclusions, demonstrating some originality. Within word count or presentation time. Includes relevant factual content only. Clearly and logically structured material, showing excellent understanding of the discipline. Accurate spelling, grammar, punctuation, paragraphing. Systematic, accurate identification of relevant concepts, theories and/or principles. Information or data selected from a good range of relevant, current primary and secondary sources, and categorised, analysed or evaluated using relevant, self-determined methods or techniques. Fluent, professional writing style, appropriate to the assignment OR professional, engaging, audible and well paced presentation. Excellent use of technical vocabulary, where appropriate. Excellent, in-depth understanding of factual and conceptual material, including understanding of the limits of knowledge in this area. Well developed, coherent arguments, systematically referencing primary and secondary literature, including competing perspectives, with clear rationale for choices. Professional, creative visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are accurate, clearly set out, with excellent explanations. Excellent integration of theory and practice, using appropriate conceptual frameworks. Correct and systematic use of academic conventions, references and bibliography. Independent, wide-ranging, relevant reading and research, from authoritative primary and secondary sources. Excellent application of numerical and statistical methods to defined complex problems. Excellent, consistent, flexible delivery of group work obligations. Proactive leadership, accepts responsibility and ameliorates conflict. Undertakes complex tasks. Substantiated relevant recommendations generating novel solutions. Very good awareness of ethical issues. Excellent, well articulated reflection on own strengths and weaknesses in relation to defined professional and practical skills. Identifies and follows up required actions. 60 - 69% UPPER SECOND (2:1) Includes most required factual content, mostly accurately and succinctly summarised. Relevant and valid introduction and conclusions. Within word count or presentation time. Includes relevant factual content only. Clearly structured material, with some gaps in logic, but showing good understanding of the discipline. Mostly accurate spelling, grammar, punctuation, paragraphing. Mostly systematic and accurate identification of relevant concepts, theories and/or principles. Information or data selected from mainly relevant primary and secondary sources, and categorised, analysed or evaluated using relevant methods or techniques but with minor gaps or misunderstandings. Mainly fluent, professional writing style, appropriate to the assignment OR mainly professional, engaging, audible and well paced presentation. Good use of technical vocabulary, where appropriate. Very good understanding of factual and conceptual material, showing some appreciation of the limits of knowledge in this area. Mostly coherent arguments, with some perceptive points, mostly systematically referencing well selected primary and secondary Mostly professional, creative visual presentation, including font, spacing, margins, headings, graphics, images and appendices.POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 9 of 12 literature. Calculations are mainly accurate, clearly set out, with good explanations. Good integration of theory and practice, using appropriate conceptual frameworks. Mostly correct use of academic conventions, references and bibliography. Independent reading and research from a range of mostly authoritative primary and secondary sources. Mainly good application of numerical and statistical methods to defined complex problems, with some gaps, errors or misunderstandings. Consistent delivery of group work obligations. Some leadership and ability to accept responsibility and modify responses. Undertakes non-routine tasks. Some relevant recommendations generating some novel solutions. Satisfactory awareness of ethical issues, where relevant. Clear reflection on own strengths and weaknesses in relation to defined professional and practical skills. Partial identification of required actions. 50 - 59% LOWER SECOND (2:2) Includes most required factual content, but with some gaps or misunderstandings. Satisfactory introduction and conclusions. Within 10% of word count or presentation time. Includes some irrelevant factual content. Mostly clearly structured material, with some gaps in logic, demonstrates an understanding of the discipline. Some mistakes in spelling, grammar, punctuation, paragraphing. Adequate identification of relevant concepts, theories and/or principles. Information or data selected from mainly secondary sources, and categorised, analysed or evaluated using mostly relevant methods or techniques but with gaps or misunderstandings. Writing style is appropriate but not always fluent or professional OR a presentation that is not always professional, engaging, audible or well paced. Some use of technical vocabulary, where appropriate. Satisfactory understanding of factual and conceptual material, but not indepth. Limited appreciation of the limits of knowledge in this area. Satisfactory arguments, referencing mostly secondary literature and including some personal opinion Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations may have some inaccuracies, or issues relating to set out and explanation. An adequate attempt to relate theory to practice, using appropriate conceptual frameworks. Inconsistent use of academic conventions, references and bibliography. Adequate independent reading and research from mostly secondary sources. Adequate application of numerical and statistical methods to defined complex problems, with some gaps or errors. Inconsistent delivery of group work obligations. Some awareness of responsibility and options. Undertakes mostly routine tasks. Basic recommendations, which do not generate novel solutions. Satisfactory awareness of ethical issues, where relevant. Some evaluation of own strengths and weaknesses in relation to defined professional and practical skills. Limited identification of required actions. 40 - 49% THIRD (3RD) Includes limited required factual content, with many gaps or inaccuracies. Basic introduction and conclusions. Within 10% of word count or presentation time. Includes considerable irrelevant factual content. Unevenly structured material, with many gaps in logic and limited understanding of the discipline. Frequent mistakes in spelling, grammar, punctuation, paragraphing.POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 10 of 12 Some identification of relevant concepts, theories and/or principles. Information or data selected from secondary sources, and poorly categorised, analysed or evaluated using inappropriate methods or techniques. Awkward or inappropriate writing style OR a presentation that is not engaging, audible or well paced. Little use of technical vocabulary, where appropriate. Basic understanding of factual and conceptual material. Minimal appreciation of the limits of knowledge in this area. Sense of emerging argument, but mainly descriptive or personal opinion, with limited and superficial reference to literature. Negligible use of primary literature. Inappropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are often inaccurate, with many issues relating to set out and explanation. Limited attempt to relate theory to practice, using appropriate conceptual frameworks. Inconsistent or incomplete use of academic conventions, references and bibliography. Basic independent reading and research from secondary sources. Weak application of numerical and statistical methods to defined complex problems, with many gaps or errors. Unreliable delivery of group work obligations. Limited awareness of options. Undertakes only routine tasks. Confused recommendations. Little awareness of ethical issues, where relevant. Limited reflection on own strengths and weaknesses in relation to defined professional and practical skills. 30 - 39% FAIL. POSSIBLE COMPENSATION. Includes insufficient required factual content, with significant gaps or inaccuracies. Mostly incoherent or irrelevant introduction and conclusions. More than 10% outside word count or presentation time. Includes substantial irrelevant factual content. Incoherently structured material. Serious mistakes in spelling, grammar, punctuation, paragraphing. Limited identification of relevant concepts, theories and/or principles. Limited selection of information or data, and little attempt at collation, categorisation, analysis or evaluation. Poor writing style OR a presentation that is not engaging, audible or well paced. Does not use technical vocabulary, where appropriate. Limited understanding of factual and conceptual material. No appreciation of the limits of knowledge in this area. Little or no argument, entirely descriptive or personal opinion, with no reference to literature. Poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are mostly inaccurate, or incorrectly set out or explained. Very weak attempt to relate theory to practice, using appropriate conceptual frameworks. Inaccurate or incomplete use of academic conventions, references and bibliography. Minimal independent reading and research. Very weak application of numerical and statistical methods to defined complex problems, with significant errors. Poor delivery of group work obligations. No awareness of options. Undertakes a few routine tasks. Irrelevant or no recommendations. Little or no awareness of ethical issues, where relevant. Very limited reflection on own strengths and weaknesses in relation to defined professional and practical skills. 16 - 29% FAIL. NO COMPENSATION. Includes almost no required factual content, and with very significant inaccuracies. Incoherent or no introduction and conclusions. More than 10% outside word count or presentation time. Includes mainly irrelevant factual content. Very incoherently structured material. Serious and extensive mistakes in spelling, grammar, punctuation, paragraphing. Minimal or inaccurate identification of relevant concepts, theories and/or principles. No evidence of the selection, categorisation, analysis or evaluation of information or data. Incoherent writing style OR an inaudible, poorly paced and unengaging presentation. Does not use technical vocabulary,POG351 Project Management Summer 2017 Coursework Brief GSM LONDON Page 11 of 12 where appropriate. Limited understanding of factual and conceptual material. No appreciation of the limits of knowledge in this area. No argument, entirely descriptive or personal opinion, with no reference to literature. Very poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are inaccurate, with no explanations. Theory not related to practice. Very inaccurate or no use of academic conventions, references and bibliography. No independent reading and research. Minimal application of numerical and statistical methods and techniques to defined complex problems, with significant errors. Very poor delivery of group work obligations. Does not undertake even routine tasks. No recommendations. No awareness of ethical issues, where relevant. Minimal or no evaluation of own strengths and weaknesses in relation to defined professional and practical skills. 0 - 15% FAIL. NO COMPENSATION. Does not include required factual content. No introduction and conclusions. More than 10% outside word count or presentation time. Includes entirely irrelevant factual content. Very incoherently structured material. Serious and extensive mistakes in spelling, grammar, punctuation, paragraphing. No identification of relevant concepts, theories and/or principles. No evidence of the selection, categorisation, analysis or evaluation of information or data. Incoherent writing style OR an inaudible, poorly paced and unengaging presentation. Does not use technical vocabulary, where appropriate. No understanding of factual and conceptual material. No appreciation of the limits of knowledge in this area. No argument, entirely personal opinion, with no reference to literature. Exceptionally poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are missing, with no explanations. Theory not related to practice. No use of academic conventions, references and bibliography. No independent reading and research. No application of numerical and statistical methods to defined complex problems. No delivery of group work obligations. No recommendations. No awareness of ethical issues, where relevant. No evaluation of own strengths and weaknesses in relation to defined professional and practical skills.