27/07/2017 E-Unit Profile MGMT20140 Nexus Academic Centre
http://nexus.cqu.edu.au/courseprofile/view?courseCode=MGMT20140&termCode=2172 1/3
1 Presentation and Written Assessment
Assessment
Title
Poster and Poster Presentation
Task Description
This is an INDIVIDUAL assessment, which consists of two
components:
1. Poster (written)
2. Poster presentation (oral)
Posters and poster presentations are gaining importance in
business education as they enable learners to practice their
creativity, design, summarising, prioritising and synthesising
skills. An effective poster is a communication tool that utilises
structure, graphics and text to clearly convey complex
messages, while being visually appealing and engaging; text,
albeit important, is used sparingly. Posters should be
understood on their own, but poster presentations are
important social events, which often take place at
conferences or networking events: Posters are displayed and
require the presenter to 'sell' their poster by drawing viewers
in, briefly summarising the main points of the poster, and
engaging viewers into conversation. Designing and
presenting a clearly understandable poster develops skills
relevant for this unit as concise visual and oral displays of
complex information are crucial elements of Design Thinking.
Design Thinking plays an important role in today’s business
world but there are many different definitions of and
approaches towards Design Thinking. You are required to
research academic (peer-reviewed) and high-quality
practitioner literature to answer the following question:
What does Design Thinking mean to you?
Poster Details: You are required to address this question
by DESIGNING a POSTER, which VISUALLY
DISPLAYS your literature research and your personal
opinion. In order to be successful in this assessment, you are
therefore required to design a carefully constructed and
logical poster, which displays what Design Thinking means to
you personally, while also containing reference to relevant
literature. More specifically, your poster should:
clearly show the main message of the poster;
be logically structured and aesthetically pleasing;
refer to material you have read in the literature (you
should include between 5 and 10 references, some of
which must be peer-reviewed academic articles and
some must be high-quality practitioner publications);
clearly show what your own understanding of Design
Thinking is;
contain sufficient detail that a layperson (without
specific background in Design Thinking) can
understand what you are trying to say;
use relevant graphics to visually display the message
of your poster; and
use text sparingly.
It is recommended that you use one single PowerPoint
slide as your poster (other software may be used). For this
unit, you do not have to print the poster but it has to be
clearly visible if projected in a classroom. Please see Moodle27/07/2017 E-Unit Profile MGMT20140 Nexus Academic Centre
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for further advice on how to create, structure and design
effective posters. Supporting material and additional advice is
available for both on-campus and distance students.
Presentation Details: In addition to designing the poster,
you are required to briefly present your poster in the form of
a BRIEF voice-over on your poster (PowerPoint slide).
Advice on how you can carry this out is provided in Moodle.
Poster presentations should not be a simple verbatim
repeat of what the poster shows - instead, they should be
uniquely descriptive and engaging to a laypeople audience.
Imagine you are in a room full of people and want to attract
as many viewers to come and engage in a conversation with
you about your poster. The presentation should
be approximately 2 minutes, with an absolute maximum
of 3 minutes. You are required to summarise the key points
of your message and get these accross in a meaningful and
engaging manner.
Assessment
Due Date
Week 4 Friday (04-Aug-2017) 11:45 AM
AEST
Return Date
to Students
Results and feedback will be available in
Moodle within 10 business days (2
weeks, excluding university vacation).
Weighting 30%
Assessment Criteria
Demonstrate understanding of Design Thinking by
providing correct information on the poster
Demonstrate a breadth and quality of research by
using a minimum of 5 academic sources
Correct use of the APA referencing system
Highlighted difference between material from the
literature and own opinion on the poster
Demonstrate synthesis and summarising skills by
displaying a clear and concise message on the poster
Ability to effectively use structure, aesthetics and
layout on the poster
Presentation within the time limit
Ability to present the poster in a cohesive and
engaging manner
Presentation content is not a verbatim repeat of the
poster
See Moodle for more detailed assessment rubric. Late
submission and academic misconduct penalties apply as per
the university regulations.
As Masters students you are required to engage in research
as per the Australia Quality Framework (AQF) guidelines.
Two specific requirements need to be considered. Students
need to demonstrate “a body of knowledge that includes the
understanding of recent developments in a discipline and/or
area of professional practice, and demonstrate "knowledge of
research principles and methods applicable to a field of work
and/or learning”.
Each unit in your course has a number of required weekly
readings in terms of academic texts, journals and business
publications that represent the appropriate body of
knowledge and recent developments referred to by the AQF.
In order to demonstrate the ability to engage in appropriate
research, students should read and utilise these texts and27/07/2017 E-Unit Profile MGMT20140 Nexus Academic Centre
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journals and publications, and as Masters students, indicate a
willingness to research beyond this minimum standard
through additional texts, journals and studies that
demonstrate an ability to engage in independent research.
Students should insure that they understand the specific
research that is required for each assessment piece and
recognise that if they meet this minimum requirement, you
will receive the minimum grade for demonstrated research.
Your attention is drawn to the University’s stated position on
plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED
IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS
SOURCE (a full list of references must be submitted as part
of the assessment).