HI6006 Competitive Strategy - Trimester 2 2017 1
Individual Assignment Requirements
Assessment Criteria
Suggested word limit: 1000 words (±10%)
Component Weighting: 20%
Due Date: 5pm Friday Week 6
Submission format: Soft copy of a Word.docx to be uploaded on
Blackboard through 'Assignments and due dates'
menu
Important
Please note:
1. Any assignments where plagiarism or collusion is detected will
be awarded a mark of zero. You will need to contact your tutor if
you wish to discuss this.
2. Failure to upload the correct document to the assessment link
will result in late penalties being applied to documents which are
later submitted for marking of that assignment.
3. SafeAssign takes at least 24 hours to return a report. If you wish
to check your assignment prior to submission, please allow
plenty of time to use the self-check before the final submission
deadline arrives; SafeAssign not returning a self-check report
WILL NOT be considered a valid reason for an extension.
Assessment Description
For weeks 3, 4 and 5, e-Learning materials have been uploaded to
Blackboard (see 'E-learning Activities' menu for these weekly activities) for
review and application.
Choose two examples of organisations that are widely regarded as excellent
in their industry (DO NOT use any of the organisations discussed in the online
clips provided as your selected examples).
Based on the online clips and the theories they cover, identify the source(s) of
each individual organisation’s excellence in turn, paying particular attention to
the roles of the various theories in achieving that excellence.HI6006 Competitive Strategy - Trimester 2 2017 2
Recommended Structure
For each organisation (500 words per organisation), prepare 2 paragraphs:
Paragraph 1: A brief description of the organisation, justification for why you
have selected it and why it is perceived as being excellent in its field (100
words).
Paragraph 2: A description of how this organisation has achieved its current
standing in the market by applying the theory(ies) discussed in the online clips
(400 words)
Assessment Guidelines
Students should consult the marking rubric (see below) to see exactly what is
required and how your assignment will be marked.
You should enrich this assignment with ideas from other materials such as
journal articles. This additional research will be necessary to obtain the best
marks.
All ideas in the report must be referenced using Harvard Referencing (in-text
citations and full references at the back).Individual
Assignment 1
Fail 50-60 60-70 70-80 80+
Description of
appropriate
organisation
/5
Inappropriate choice of
organisations/ poorly
described/no organisations
identified
Identified and described one
suitable organisation with
some clarity
Identified and described
two suitable organisations
with some clarity
Identified and described
two suitable organisations
clearly
Identified and described
two suitable organisation
clearly with clear
justification for selection
Application of Theory
/8
Understanding and
application of theory to
organisations is unclear and
demonstrates a lack of
understanding of the
material.
Limited attempt at relating
theory to organisations
Shows awareness of theory
with reasonable attempt to
apply it to both
organisations, though,
largely descriptive
Good attempt at applying
theory to both organisations
In-depth, insightful
discussion of theory and
how it links to the
organisations in question.
Presentation,
quantity and quality
of References
/3
No relevant references/Few
relevant references/
Referencing is unclear or
poorly structured and
formatted
Some relevant references
mainly drawn from one type
of source. Referencing clear
but inconsistent
A reasonable set of relevant
references, from more than
one type of source with
clear referencing of all
sources
A good choice of relevant
references from more than
one type of source, with at
least one journal article.
Systematic referencing
method
Excellent selection of
relevant references from a
variety of good sources
presented in clear
systematic format
Formatting,
Structure and
approach
/4
Poorly presented, no
apparent structure and/or
confused writing style
Limited attempt at
formatting, Well structured,
clear writing style
Page numbering, front
cover, bibliography with
some attempt at formatting.
Well structured, focus
explicit and clear, style
appropriate
Good attempt at report
formatting incorporating all
elements at credits level.
Clear focus, structure and
style used to emphasise
discussion
Excellent attempt at
formatting report. Focus
clear and justified, structure
and style used to emphasise
argument and discussion