Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: BUS106 Subject Name: Marketing Principles Assessment Title: Length: Consumer Decision Making Process Chart One Page Weighting: 25% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 5 (Monday 14th of August 2017, 15:55PM AEST) . Assessment Description . The purpose of this individual assignment is to develop your skills in understanding the consumer decision making process and its importance to marketeers. This will enable you to apply marketing theories and concepts to a ‘real world’ business situation. Your task is to create a chart depicting each of the steps of the Consumer decision making process of a product that you are interested in buying. It is recommended to choose a product that you have never bought before. Your one – page chart must address the following points: 1. Identify and analyse the need or want that led to the purchase of the product. 2. Conduct an internal and external information search and identify sources used to make an informed decision to purchase selected product. 3. Construct Evoked Set, Inept, Inert and Avoided Set of alternatives and narrow down the attributes of the product that satisfy your need or want. 4. Identify available purchase methods. 5. Identify potential post-purchase behaviour. In preparing your chart, you will need to include images and any other visual aid that supports your analysis. You will required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. o .Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. . . . . . . Assignment Submission Students must submit their individual chart via Turnitin on Monday 14th of August 2017, 15:55PM AEST. This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty For more information please read the full policy via http://www.kbs.edu.au/wpcontent/uploads/2016/07/KBS-Assessment-Policy-v4.4_incl-SC-form-and-Med-Cert-1.pdf .COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. BUS106 Assessment Marking Rubric – Consumer Decision Making Process Chart 25% Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 65%-74% P (Pass) 50%-64% NN (Fail) 0%-49% Theory Application /40 Your chart clearly and thoroughly identifies and applies relevant BUS106 theories and concepts Your chart strongly identifies and applies relevant BUS106 theories and concepts Your chart satisfactorily identifies and applies relevant BUS106 theories and concepts Your chart partially identifies and applies some relevant BUS106 theories and concepts Your chart does not satisfactorily identify and apply relevant BUS106 theories and concepts Data Analysis /30 You have analysed and interpreted accurate and specific market information You have analysed and interpreted accurate market information You have analysed most of the market specific information required by this assessment You have analysed some market specific information, although your interpretation is not always relevant to the assessment criteria Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria Chart Format /30 Score Out of 100 Your chart is professionally presented and has been submitted in an entirely appropriate format Your chart is professionally presented and has been submitted in a format that, with some tweaks, could be suitable for a professional audience The format chosen for your chart is appropriate but quite a few improvements would be needed for a professional audience The format chosen for your chart is satisfactory, but major improvements would enhance its effectiveness The format chosen for your chart lacks thought and consideration for the intended audience Feedback and Grades will be released via Turnitin