Criteria Fail (<50%) Pass (50% - 64%) Credit (65% - 74%) Distinction (75% - 84%) High Distinction (85% - 100%) Structure (8 pts): How is the structure of the proposal? • Structure & physical layout detract from work • Many inaccuracies • Considerable lack of detail in presentation
 • Poor attempt at structure and physical layout
 • Many inaccuracies in presentation of work • Fair attempt at structure and physical layout • Some inaccuracies in presentation • Very good logical structure, physical layout and attention to detail • Work presented in coherent and accurate manner • Excellent logical structure, physical layout and appropriate attention to detail • The work is presented in an accurate, concise and coherent fashion Grammar/spelling (5 pts): Are there grammar and/or spelling errors? • Numerous spelling mistakes and/or grammar errors detract from work • Multiple spelling mistakes and/or grammatical errors • Errors make reading difficult • Occasional spelling mistakes and/or grammatical errors • Errors distract from reading • Minimal spelling mistakes and/or grammatical errors • No spelling mistakes and/or grammatical errors References (5 pts): Have all statements been referenced? Has referencing been done properly? (AP style & Harvard referencing) • Failures to appropriately acknowledge the work of others • Several errors in referencing or bibliography formatting • No references • Unattributed statements • Plagiarised statements • Poor use of referencing • Multiple errors in referencing and/or bibliography formatting • Poor attempt to acknowledge the work of others
 • Most statements are unsubstantiated • Fair use of references • Errors in referencing 
and/or reference list • Mostly acknowledges the work of others
 • Many statements are unsubstantiated • Good use of references • Appropriate referencing style with a correctly-formatted reference list 
 • Appropriately acknowledges the work of others • Many statements are substantiated with references • Excellent use of references • Appropriate referencing style with a correctly-formatted reference list • Appropriately acknowledges the work of others • All statements are substantiated with valid references Executive Summary (5 pts): Does the summary address the whole proposal? • Summary is unclear • Poorly written • Contains many errors • Missing details • Incomplete • Plagiarised • Poorly written • Lacking details • Wordy • Satisfactorily written • Missing details • Concise and well written • Addresses all or most sections within the business case • Concise, detailed and very well written • Addresses all sections within the business case Overview (10 pts): Identification of problem/need • Unclear or omitted • Plagiarised • Shows lack of understanding • Problem is not correctly identified • Problem is not substantiated • Problem is satisfactorily identified • Needs more substantiation • Problem is correctly identified • Problem is partially substantiated • Fair overview of business case • Problem/need is correctly identified • Problem is properly substantiated • A very detailed overview that thoroughly specifies the business case Benefit Review (10 pts): • Unclear or omitted • Plagiarised • Shows lack of understanding • Missing many key points • Most points noted are general and not specific to the project • Most points noted are not correctly labelled • Some key points are identified • Some key points are specific to project • Some key points are correctly labelled • Most key points are identified • Most key points are specific to project • Most key points are correctly labelled • Comprehensive list of identified key points • Key points are specific to project • Key points are correctly labelled Business Options (10 pts): • Omitted or unclear • Provides largely incomplete information • Shows lack of understanding • Plagiarised • Provides minimal information • Provides some business options • Provides most business options • Provides complete information Current Situation & Market Opportunity (15 pts) Marketing of the business was poorly discussed and lacked mention of any specific information • Omitted or unclear • Plagiarised • Shows lack of understanding Marketing of the business poorly discussed, including some but not all of the following: • Identification of the target market • How customers will be reached • Customer needs and product characteristics • Pricing, distribution, promotions Marketing of the business discussed but missing important details: • Identification of the target market • How customers will be reached • Customer needs and product characteristics • Pricing, distribution, promotions Market analysis thoroughly discussed • Identification of the target market • How customers will be reached • Customer needs and product characteristics • Pricing, distribution, promotions Marketing of the business is thoroughly discussed, clearly identifying the market and the means to reach it • Identification of the target market • How customers will be reached • Customer needs and product characteristics • Pricing, distribution, promotions Costs (10 pts): How much does this project cost? • Estimate is unrealistic and inaccurate • Missing evidence to substantiate costs • Omitted • Unclear, shows lack of understanding • Plagiarised • Most estimates are unrealistic • Most estimates lack substantiation • A somewhat accurate and realistic estimate of the project is given • Missing some evidence to back up costs • An accurate and realistic estimate is given with evidence to back up the cost • A very accurate and realistic estimate of the project is given with evidence to back up the cost Identify Major Risks (8 pts): What are the risks associated with the project? 
 • Risks are not correctly identified • Omitted • Unclear, shows lack of understanding • Plagiarised • Few risks are correctly identified or discussed in a clear manner • Missing details • Irrelevant or vague • Most risks are correctly identified • All risks are correctly identified and discussed in a detailed manner • All risks are correctly identified and discussed in an excellent manner Time Duration (8 pts): How long is the project? Milestones identified. • Missing most important milestones
 • Missing out evidences to back up estimates • Omitted • Unclear, shows lack of understanding • Plagiarised • Missing many important milestones • Missing evidence to back up estimates • Some milestones are correctly identified • Unrealistic time estimates • Includes most crucial milestones • Segments are well written • Realistic time estimates • All necessary milestones are correctly identified and included • Realistic time estimates Investment Appraisal (6 pts): • Investment appraisal is not done properly and missing out the necessary information • Investment appraisal is done but missing out a few details • Investment appraisal is done and has most of the necessary information presented in an acceptable manner • Investment appraisal is done and has all the necessary information presented in a very good manner • Investment appraisal is done and has all the necessary information presented in an excellent manner