Functional Analysis for Campaign Manager Project Brief: The Project will help company to identify New Features, Technology development requirements & Industry Gaps with regards to the company’s Campaign Management platform Company Background Tech Mahindra Growth Factories Limited is a Public incorporated on 12 October 2015. It is classified as Non-govt Company and is registered at Registrar of Companies, Mumbai. Its authorized share capital is Rs. 400,000,000 and its paid up capital is Rs. 247,500,000.It is involved in Software publishing, consultancy and supply [Software publishing includes production, supply and documentation of ready-made (non-customized) software, operating systems software, business & other applications software, computer games software for all platforms. Consultancy includes providing the best solution in the form of custom software after analyzing the user’s needs and problems. Custom software also includes made-to-order software based on orders from specific users. Also, included are writing of software of any kind following directives of the users; software maintenance, webpage design] Project Requirements Campaign manager is a marketing platform though which a user can manage the promotion of any product or generate sales lead. This will be an Omni channel platform which covers IVR/OBD, SMS, Email and social networking sites like facebook, Google plus, linkedin etc. Modular approach is used to develop this platform and major modules are OBD, SMS, Email, Social (Facebook, Google+), Reporting and Analysis. There are a lot of competitive campaign management tools, platforms &software available in the market. A few key players (major companies) in the market are Knowlarity, ACL Wireless, Routemobile, Netcore solutions etc. The company has invested in building an in-house Campaign Management platform and is now looking at expanding its scope & functionalities to make it a state of the art Campaign Platform which will help it gain a dominant position in market and increase its market share. The company needs the project team to research and suggest a comprehensive report covering parameters as listed below which will help the company in set its next course & define the new scope for its campaign management platform • Features & Functionalities: Company wants the project team to analyze the various campaign management tools &software available in the market & compare their features & functionalities in a comprehensive manner. • Identify Industry Requirements: Depending upon the size & nature of the business each business will have a distinct requirement of the campaign management tools. The group should also be able to highlight the need of various industries with regards to campaign manager, its use & complexity & ease of use and map it with fealties & functionalities available• Various Business Model available in the market : Compare the price of available campaign manager and suggest a viable price model & costing for the campaign Management platform • Recommend New Features & Functionalities: Suggest the new features that can be developed for the company’s Campaign manager which can be positioned as its USP for the Campaign management tool • Identify new Technology development in field of Digital Media Marketing: The project team needs identify the upcoming technical break thoughts in the field of Digital Media Marketing and analyze their impact. Implementation Plan of the proposed System Basis the inputs received from the group, company shall form a small task force to undertake a comprehensive market & customer research on the proposed improvements & functionalities of the campaign manager as suggested by the Project group above with its exiting B2B client. The Internal Products team will use the outcomes for detailing the revised BRD (Business Requirement Document) of the new improved Campaign Manager. BRD document will form the basis for the technical team to initiate the beta version development of new functionalities & modules. Suggestions & inputs of the project group may also be used by marketing team to define the USP of the product &devise the Go To Market strategy of the New Campaign Manager. The new Campaign Manager will replace the existing system & shall be offered into the market on SaaS model where client will acquire only required licenses and need not to procure the complete infra for hosting, This would ensure huge time & cost savings for the customer as they will be able to use latest technology & feature advanced, industry relevant Campaign Management Platform without spending exorbitant amount on its deployment in house. The new system shall be integrated with leading Social Media Networks like Facebook, Linkedin, Twitter etc to be offered as a single promotion tool to cover the entire services gamut of 3rd party Campaign Management.