Assessment 2 Assessment Type: Individual assessment. Essay Task (1500 words) Purpose: This assessment builds students oral and written communication skills, and gives the students real life understanding of the challenges and rewards of running a business. This relates to Learning Outcome a,b. Value: 25% Due Date: Week 5 – 5:00 pm Sunday Submission: Soft copy uploaded to Moodle and Turnitin – Word .doc or .docx Topic: Emily, an Australian always knew that she would have a career to do with food, because her parents having worked as chefs, were continuously experimenting with new recipes for sauces and condiments, and bottling them for gifts. Growing up around this food loving way of life is what led Emily to start a small home business manufacturing a variety of condiments. Today, Emily owns ‘The Aromatic Condiment Shop’ and a small factory in Perth. Her products use organic ingredients, and are guaranteed to not make the use of preservatives. Emily now wishes to expand her business to Japan as she is certain that her products will be popular, which include chilli sauces, pastes, chutneys and jams. She believes that the best way forward is to fly to Japan to meet the manager of a popular store – Mr. Hamasaki a fifty five year old single man. Conversely, one thing Emily is not so certain of is how to conduct business with the Japanese, and especially how to proceed with a first meeting. You are to prepare a formal analytical essay of strictly no more than 1500 words on Japanese business etiquette and steps that Emily can use to make a favourable first impression when she visits Japan to meet with Mr. Hamasaki. You will need to provide some research grounded recommendations for addressing these. You must also include a section on: areas of potential cross-cultural miscommunication, using one cultural framework Hofstede or GLOBE Models of Culture covered in this unit, and suitable adjustments Emily can make to increase the success of the meeting Presentation: A minimum of five scholarly references are required in order to pass this assessment. However, for a high mark, you will need to use many more scholarly references. Only one Internet (www) resources will be allowed. It is very important that you assess the internet resource used for credibility. Single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt. Magazine article format – use a single column format. Title, name and student number. You may include a small image of the interviewee if you wish, although this is not essential. Task Details: This assessment is designed to allow students to develop good research and interpretation skills. Marking Guide: A detailed marking rubric will be provided in Moodle