CPPDSM4019A Prepare for auction and complete sale ASSESSMENT TASK 3 Case Study 1 You have been approached by the owner of a property that is on a large parcel of land suitable for development into medium density housing. An auction is the ideal method of sale and the vendor agrees. You are required to prepare a detailed auction marketing plan. The marketing plan should include: a) Advertising and promotional strategies b) Auction day procedures c) How you plan to contact buyers and d) Communication with the seller Part a) can include brochures, displays, media etc. Samples should be included ANSWER: Case Study 2 Your manager is very happy that you have managed to obtain such a desirable property but is concerned that you have followed the necessary state or territory legislation. Outline fully your state’s legislation as it relates to: a) Auction documentation i) authority ii) contracts iii) terms of the auction sale b) consumer protection c) occupational health and safety d) privacy ANSWER: Case Study 3 Well, it is now auction day and the marketing plan has worked well. There are many buyers and you are expecting a good auction. Please give a detailed summary of the auction day procedures. Your summary should include: - auction equipment - potential distractions and how you may handle them - hazards - marketing - roles of staff - follow up of losing bidders - follow up of other bidders - communication with the seller - the reserve price - the completion of the contract - receipt issuing - attendance records and any other procedures you may feel are necessary to ensure a successful auction day. ANSWER: