TASK 2 ASSESSMENT TASK 2: [MARKETING PLAN PROPOSAL] Aligned subject learning outcomes  SD(2), S4B,  SLO1, 2, 3 and 4 Group or individual Group of two, groups of three may be approved by lecturer according to enrolment numbers Weighting Contributes up to 10% of final grade. Word Length Approximately 500 words (excluding reference list & tables) Due date Week 5: Monday 17 August, 2017 (SafeAssign) ASSESSMENT TASK 2: DESCRIPTION You are required to submit a marketing proposal that will form the basis of the marketing plan for this subject. You will be provided with a client briefing for a specific company (documentation will be provided). For this first assessment task, you will provide a written proposal outline that shows your understanding of the material presented and outlines the steps you will take to gather information for the development of the plan. This should include a brief review of available academic and industry material. Note: Wikipedia is neither a recognised academic nor industry source! Your proposal should include the following: • Introduction: the nature of the product/service and the need for formal marketing planning. • A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability. • Description of service and/or product. What is the current or proposed competitive advantage? • Briefly describe the target market – that is the consumer group(s) who will be the potential target(s). • Brief description and justification of how the product or service will deliver customer value to the target market (s). • Recommendations to senior management as to the steps that will be taken to develop a full marketing plan. • List of references (APA).Cover Page should look professional and have: Report Title: Student Names and Numbers: Subject Assessment: Marketing Management (LB5202) – TASK 2 – SP22 - 2017 Date Submitted: Table of Contents should have sections numbered/ sub-numbered and show the page each is on. Introduction: the nature of the product/service and the need for formal marketing planning. E.g. The purpose of this proposal is to recommend that The Planting Festival creates a marketing plan to specifically target New Zealand tourists over a 3 year period. ……….. The Planting Festival can be best described as ………. Note: Be careful not to get too far ahead – avoid specific recommendations that would only come after being confirmed from the research undertaken for the full marketing plan (Task 3) BRIEF BACKROUND & CURRENT POSITION OUTLINE SWOT PESTLE COMPETITIVE POSITIONING COMPETITORS TARGET MARKETS Current market segments Proposed New Zealand tourist market segment Value Proposition for New Zealand tourists to attend the Planting FestivalDEVELOPING THE MARKETING PLAN TO ATTRACT NEW ZEALAND TOURISTS Outline of what will be included in the Marketing Plan (Task 3) Timeline for creating and delivering the Marketing Plan CONCLUSION AND RECEOMMENDATION Note: This section is where you state what you want The Planting Festival Management to give approval to. For example: It is recommended that Festival Management develop a strategic marketing plan for attracting New Zealand tourists to attend and actively participate in The Planting Festival. The Marketing Plan to be completed by ….;…. In line with this proposal, and the wishes of Festival management, the aim is to attract a minimum of 200 (new) season camping attendances by New Zealand tourists to The Planting Festival in 2018. It is anticipated that in the following 2 years attendance by university students will grow to 300. Marketing Budget: Attendance Target: Year 1=$10,000 200 Year 2 = $5,000 250 Year 3 = $5,000 300 REFERENCE LIST APA 6 Format Alphabetical Note: you will also need to include in-text citations where you have referenced outside sources