HI 6008- Business Research T2 2017
___________________________________________________________________________________________________
HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
HOLMES INSTITUTE
FACULTY OF HIGHER EDUCATION
SUBJECT OUTLINE
HI6008 Business Research
TRIMESTER 2 / 2017
Holmes Institute is committed to providing the highest quality education
in a dynamic, student-centred learning environment. Holmes Institute fosters in its
students rational thought, intellectual integrity and social responsibility.
www.holmes.edu.auHI6008- Business Research T2 2017 2
FACULTY OF HIGHER EDUCATION
Holmes Institute Faculty of Higher Education offers business courses that combine discipline-based excellence
with practical application. The faculty operates on campuses in Melbourne, Sydney, Brisbane and Hong Kong.
The faculty offers a Bachelor of Business, Bachelor of Professional Accounting, Bachelor of Fashion Business,
Bachelor of Information Systems, Graduate Diploma in Business, Master of Business Administration and a
Master of Professional Accounting.
Details about the members of the faculty can be found on the homepage of the Faculty of Higher Education at
www.holmes.edu.au/undergraduate.
HOLMES INSTITUTE DEGREE PROGRAMS
At Holmes Institute, the degree programs offer domestic and international students the opportunity to study
a set of contemporary subjects in the field of business. These subjects prepare students for the challenges in
business environments of the 21st century. These programs emphasize the global and cross-cultural
dimensions of business. Teaching utilizes a combination of delivery methods and includes critical analysis and
case study methods. A combination of exams, case studies and company analysis are used in assessment.
The Masters’ programs of Holmes Institute focus on:
Developing career related capabilities
Emphasis on business numeracy and literacy
Managerial proficiency
The new economy
Leadership
Entrepreneurship
Social responsibility and ethics
SUBJECT OVERVIEW & RATIONALE
Welcome from the Subject Coordinator, Professor Zijad Pita
HI6008 Business Research seeks to engage students in exploration of the entire business research process and
how to plan, organise and carry out own business research project.
The entire business research process is investigated in a great detail from defining a suitable business
research question, conducting thorough literature review, selecting appropriate research methodology to
collect and analyse data, and to write the research paper.
Ethics in business research is also addressed.HI6008- Business Research T2 2017 3
SUBJECT OBJECTIVES & LEARNING OUTCOMES
On successful completion of this subject you will have the ability to:
1. Demonstrate an understanding of the research planning process ,business research methods and
understanding importance of professional ethics, and of how to recognize and address ethical issues
when they arise in a business research project
2. Apply concepts of business research to business scenarios.
3. Evaluate the impact of existing business research in a business environment
4. Evaluate and Compare various business research methodologies then apply them to a specific
business research project
5. Develop a research proposal, research project plan, literature review to be able to solve business
problem and explain research outcomes.
6. Evaluate professional practice issues in business research
7. Justify chosen research methodology (quantitative/qualitative) and explain procedures for data
collection, proposed data analysis, and limitations of your proposed study.
SUBJECT ADMINISTRATION
Awards Duration Core/Elective Subject weight
MBA, MPA 1 semester Core 3 credit points
Mode of delivery On campus
Recommended
Prerequisites
HI6007
Workload Students are expected to attend all classes
Delivery Two hours of lectures and one hour of tutorial every week
Independent study 6 hrs
CONTACT DETAILS
Subject Coordinator Dr Zijad Pita [email protected]
Lecturer Melbourne Campus Dr Zijad Pita
Dr Mahmoud Bakkar
[email protected]
[email protected]
Lecturer Brisbane Campus Dr Serguei Mikhailitchenko
Prof P Ryder
Dr David Ponton
[email protected]
[email protected]
[email protected]
Lecturer Sydney Campus Mr Ross Brennan
Mr Stephen Akpa
[email protected]
[email protected]
Lecture Gold Cost Campus Dr Mark Boulle [email protected]
Students please note:HI6008- Business Research T2 2017 4
Holmes Institute provides each student with a Holmes webmail. Faculty and Administrative staff can only
communicate with you using your Holmes Institute mail address. Emails from private and/or business email
accounts cannot be used and may not be answered.
CONSULTATION TIMES
Please check with your lecturer
Monday Tuesday Wednesday Thursday Friday
Brisbane Campus
Gold Coast Campus
Melbourne Campus
Sydney Campus
STUDENT ASSESSMENT OVERVIEW
ASSESSMENT TYPE DUE DATE WEIGHT LENGTH LEARNING
OUTCOMES
Individual
Assessment 1
Literature Review
Week 6 30% 2000 to 2500
words
1, 2, 3, 5
Individual
Assessment 2
Research Proposal
Week 12
50% 1500 to 2000
words 1, 3, 4, 5, 6, 7
Individual
Assessment 3
Individual Reflective Journal
Week 13
20% 1000 to 1500
words 1, 2 ,3 ,4 ,6, 7
STUDENT ASSESSMENT DETAILS
Assessment 1 Literature Review - Individual Assignment (2000 to 2500 words)
For this assessment, students are expected to demonstrate their understanding of the extant, academic
literature related to an approved, business topic.
In consultation with their lecturer, students need to decide on a business-related topic/concept. Students
need to select approximately eight to twelve (8-12), but at least three (3), peer-reviewed articles or
comparable sources (online resource can be accessed using ProQuest or Google Scholar) that are related to
the topic (as the basis of their literature review).
In the context of their chosen topic, students need to review the articles and sources selected, i. e. read and
critically analyses (compare and contrast) the literature. In doing so, students are required to discuss the key
ideas/arguments put forward by authors, identify communalities/similarities, differences and conclusions
drawn by different authors. Based on this analysis and discussion, students are expected to point out
potential gaps in the literature that will form the basis of Assessment 2, the research proposal.HI6008- Business Research T2 2017 5
Marking criteria of the literature review include: the quality and currency of the literature selected; the
student’s ability to compare and contrast author’s arguments/viewpoints and identify gaps in the existing
literature in the context of the chosen business topic; the demonstrated ability to use Harvard referencing.
Assessment 1: Marking Criteria:
Marking Criteria’s Marks
Literature review scope and objective 5
Comparative Analysis 10
Quality and currency of articles and sources used 5
Gaps identified and conclusions drawn 8
Use of Harvard Referencing 2
TOTAL MARKS 30
Assessment 2 Business Research Proposal - Individual Assignment (1500 to 2000 words)
For this assessment, students are expected to present a written research proposal that is based on the
literature review (Assessment 1) and demonstrates their understanding of business research/research
paradigm.
Based on their literature review, students are required to write a business research proposal outlining the
details of the proposed research project that addresses the gaps identified in the literature. Derived from the
business topic, the proposal needs to include clearly state research questions (primary and secondary), and
provide a solid research methodology that supports the feasibility of the research project
Marking criteria of the research proposal include: the justification of the research questions that
operationalize the research topic; the demonstration of a detailed research methodology addressing research
instrument, sample size and sampling approach, research location/s and schedule as well as providing a
critical assessment of the limitations of the methodology and the expected outcome of the research project.
Assessment 2: Marking Criteria:
Marking Criteria’s Marks
Research Project Introduction and justification 5
Research Questions and justification 15
Research Methodology 30
TOTAL MARKS 50
Assessment 3: Individual Reflective Journal – Individual Assignment (1000-1500 words)
For this assessment, students are expected to write a weekly journal over the duration of the 12-week
teaching period that documents a critical analysis of their learning process. In the journal students need to
reflect/review how they have progressed with the learning goals related to assessments 1 and 2.
Students need to write their individual reflective journal concurrently to performing assessment tasks 1 and 2,
i.e. from the first week of the subject. For each week, students need to make journal entries that provide a
reflection of their ‘journey’ of gaining, and applying knowledge of the research paradigm. For each week
students should reflect and compare the theoretical knowledge with what they apply into practice. As
assessment 1 and 2 are completed, students should clearly identify learning goals achieved.HI6008- Business Research T2 2017 6
Assessment 3: Marking Criteria:
Marking Criteria’s Marks
Introduction and Reflective Journal Scope 5
Critically and depth of learning reflections reflective analysis 10
Conclusion 5
TOTAL MARKS 20
SUBJECT MATERIALS AND RESOURCES
Prescribed Textbook:
Bryman, A. and Bell, E. (2015), Business Research Methods, (Fourth Edition), UK, Oxford University Press.
Recommended Readings:
- Zikmund, W. G. (2012), Business Research Methods, (9th edn), USA, Cengage
- Sherri L. Jackson (2015), Research Methods and Statistics; Critical Thinking Approach, (5th edn), USA,
Cengage.
- William, T., James, P. and Arora, K. (2015), Research Methods: The Essential Knowledge Base, (2nd
edn), USA, Cengage
SUBJECT SYLLABUS
Wk Topics scheduled Assessment Tutorial Activities Chapters
1 The nature, process and strategy of
business research
Tutorial -1- Blackboard Chapter 1 and
Chapter 2
2 Research design and planning the
research process
Tutorial -2- Blackboard Chapter 3 and
Chapter 4
3 Literature Review and Writhing
Business Research
Tutorial -3- Blackboard Chapter 5
and Chapter 29
4 Ethics and Legal Consideration in
Business Research
Tutorial -4- Blackboard Chapter 6
5 The Nature of qualitative research,
sampling and participant
observation
Tutorial -5- Blackboard Chapter 17, Chapter
18 and Chapter 19
6 Interviewing, Focus Groups and
Language in qualitative research
Individual
Assessment 1
Tutorial -6- Blackboard Chapter 20, Chapter
21 and Chapter 22
7 Qualitative Data Analysis Tutorial -7- Blackboard Chapter 23 and
Chapter 24
8 The Nature and Sampling in
Quantitative Research
Tutorial -8- Blackboard Chapter 7 and
Chapter 8
9 Structured Interviewing and
Questionary Design
Tutorial -9- Blackboard Chapter 9, Chapter
10 and Chapter 11
10 Structured Observation and Content
Analysis
Tutorial-10-
Blackboard
Chapter 12 and
Chapter 13
11 Secondary Analysis and Quantitative Tutorial-11- Chapter 13 andHI6008- Business Research T2 2017 7
Data Analysis Blackboard Chapter 14
12 Mixed methods research: combining
quantitative and qualitative
research
Individual
Assessment 2
Chapter 27
13 n/a Individual
Assessment 3
n/a
Study week*
Exam week*
STUDENT ASSESSMENT SUBMISSION AND LATE PENALTIES
To be eligible to pass this subject, you must complete all forms of assessment and demonstrate achievement
of the learning outcomes. All assignments must be submitted electronically ONLY using a word processor,
uploaded to Blackboard via the Final Check and Submission of SafeAssign.
Submission deadlines are strictly enforced and late submission incurs penalties of 5 (five) % of the
assessment value per calendar day unless an extension and/or special consideration has been granted by the
lecturer prior to the assessment deadline. Unless an extension and/or special consideration has been
granted, no assessments are accepted after 14 calendar days of the due date, or the end of the trimester for
assessments due later in a trimester. Students need to allow up to 24 hours for the Final Check of their
assignment submission to SafeAssign to be available.
VIEWING STUDENT GRADES AND ASSESSMENTS
Results, including the final grade, can be viewed via the Grade Centre on Blackboard. Results for all
assessments are usually published within two weeks of the due date of the assessment, and the final
examination respectively. Students who wish to appeal their mark for any assessment are advised to do so
within 14 days of the publication of results (please follow the procedures outlined in the Student Handbook).
Please note that students are eligible to view any of their assessments. For continuous assessments during
the teaching period, students need to contact their lecturer immediately after the publication of results. For
viewing of the final examination script, students need to complete the respective form (available on your
Blackboard) and pay the applicable administrative fee. The form needs to be submitted within 14 days of the
publication of the final/overall results. Please note that there is no review/remark option available for any
student assessments.
ACADEMIC MISCONDUCT AND PLAGIARISM
Holmes Institute views any forms of academic misconduct as most serious offences. Academic misconduct in
any form, including plagiarism, contract cheating and cheating in a class test or examination, is not tolerated
and will be dealt with according to the policies and procedures set out in the Holmes Institute Student
Handbook.
Plagiarism occurs when one uses another person’s ideas or manner of expressing them and passes them off
as one’s own work by failing to give appropriate acknowledgement (that is, referencing the source). It is
important that student reference their work appropriately. The Faculty of Higher Education at Holmes
Institute uses the Harvard style of referencing. A detailed guide to referencing can be found in the Student
Handbook and Resource Centres. It is expected that you will be familiar with the Harvard style of referencing.HI6008- Business Research T2 2017 8
STANDARD GRADING SYSTEM AND DISTRIBUTION
GRADE LETTER RANGE
High Distinction HD 80% and above
Distinction D 70 – 79%
Credit CR 60 – 69%
Pass P 50 – 59%
Fail NN 0-45% (did not meet the standard required according
to the learning outcomes in the Subject Guide )
Faculty Pass* FP Awarded by Board of Examiners in exceptional
circumstances
Supplementary Exam Granted (a
temporary grade)
NS Supplementary examination granted
Deferred Exam (a temporary grade) ND Officially Deferred examination
Fail NA Student did not submit any work according to the
schedule in the Subject Guide
No results NR Student did not submit any assessments
Result Withheld RW Additional assessment and/or work required
Result Withheld WH Outstanding fees or non-return of Holmes Institute
materials
* This grade is sometimes referred to as a conceded pass at other institutions
Explanation of Letter Grade
HD Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and
evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of
the subject matter are made and drawn together in an organized whole. Gaps in the subject matter might
also be identified and the implications discussed.
D Substantial work of high quality, which demonstrates a clear understanding of the subject matter, in which
the relationship between the constituent elements are identified clearly and discussed with some level of
critical analysis. The work also applies abstract ideas in concrete situations.
CR Sound and competent work, which demonstrates a reasonable but not complete grasp of the subject
matter. The work utilizes recall and paraphrases the work of others concerning the subject matter. Some
basic level of critical analysis is evident. Originality in the work is rarely evident.
P Work that demonstrates a satisfactory engagement with the subject matter such that the student is said to
have a general understanding of the field. Provides an adequate basis for further study.
NN Did not meet the learning objective of the subjectHI6008- Business Research T2 2017 9
USE OF BLACKBOARD
Holmes Institute uses Blackboard Learn as its online learning platform. All students enrolled have access to
Blackboard and it is imperative that students log onto their Blackboard immediately after they enrol for the
trimester. Blackboard Learn allows students to view and download their lecture material, grades, important
announcements on their subjects and discussion rooms for selected subjects.
Please note that it is the student’s responsibility to check Blackboard on a regular basis. It is expected that
students will have viewed lecture materials and additional readings before class. All students are advised to
familiarize themselves with the use of Blackboard. Guides to Blackboard are available in the Resource Centre
on each campus. Should you have difficulties accessing and/or using Blackboard, please contact your lecturer
or the Holmes Institute Blackboard Helpdesk on: [email protected].
USE OF RESOURCE CENTER AND PROQUEST
As part of their degree studies, students are expected to engage in additional research. Textbooks and
teaching materials available in the Resource Centre will be of use here. In addition, current students have
access to a range of electronic academic journals via ProQuest, which is accessible once you log into
Blackboard. Holmes Institute also supports students using Google Scholar.
Should you require any assistance with the use of ProQuest and/or online research, please contact your
lecturer and/or the Resource Centre staff on your campus.
STUDY SKILLS & ACADEMIC SUPPORT
Students who have difficulties with their studies and/or specific forms of assessment are encouraged to
contact their lecturer/tutor, academic mentor or the Student Engagement and Support Coordinator.
Holmes Institute offers regular Academic and Study Skills Workshops throughout the semester, which are
useful addressing important academic skills and are free for any student to attend. Students with insufficient
academic progress may be required to attend these workshops and sessions with the Academic Progress
Team.
Academic and Study Skills Workshops are offered throughout the trimester for essay writing, doing research
using ProQuest, giving business presentations, referencing and examination preparations. Announcements
are made on your Blackboard and on noticeboards on campus.HI6008- Business Research T2 2017 10
FREQUENTLY ASKED QUESTIONS - FAQs
Do I need to obtain 50% in each assessment to pass a subject?
NO, in order to pass any subject, you need to meet two requirements, namely achieve an overall mark of 50
or more AND obtain at least 40% of possible marks in the final examination (hurdle or threshold
requirement). There is no hurdle or threshold requirement for assessments other than the final examination
though and you can still pass the subject if you got less than 50% in any assessment – excluding the final
examination.
I missed an assessment for a subject, do I now fail the subject?
Whilst Holmes Institute requires that you attempt all pieces of assessments prescribed for any subject, there
may be circumstances, where you can still pass a subject even if you have missed an assessment. When you
miss a class test due to medical reasons and you submit a medical certificate within three working days, for
example, you may be eligible to have the weight of the class test added to the final examination. Please see
the Student Handbook for details.
Can I view my assessments?
As a student, you are entitled to view any of your assessments, that is any assignment but also the class test
for any subject, and upon request/application also the final examination script. Please note that viewing any
assessment is an administrative process and no academic advice is given and students are neither allowed to
take pictures or notes of the assessment. Students are only allowed to view any assessment with an
administrator present, and for a limited period of time (please check the Student Handbook for details). Other
than assignments, the class test and examination script remains the property of Holmes Institute.
Where can I see my marks and grades?
All your results will be available via the Grade Centre on your Blackboard. You can access the results for each
subject in the respective folder. Please ensure that you familiarise yourself with the letter grades, especially
for the temporary grades of NS (supplementary examination awarded) and ND (deferred examination), which
can be found earlier in this subject outline.
I got a final result of 52/NS. Have I passed the subject?
NO, as the letter grade NS (supplementary examination awarded) indicates, you have not passed the subject,
but you have been awarded the opportunity to pass the subject if you successfully pass the supplementary
examination. Please familiarise yourself with the Supplementary Examination Policy in the Student Handbook.
When do I need to attempt a NS/supplementary or ND/deferred examination?
If you have been awarded a supplementary (NS) or deferred (ND) examination, you are required to sit the
examination during the next examination period for these examinations, which is different from the final
examination period at the end of the teaching period each trimester.
I missed to sit for a NS/supplementary or ND/deferred examination, do I have to repeat the subject?
YES, if you do not attempt any supplementary or deferred examination during the designated examination
period, you will receive a Fail/NN grade and you have to repeat the subject.
I have a question about the subject material and/or assessments, who do I contact?
For any questions related to any subject you study, the first point of contact is always your lecturer. The
subject outline includes the contact details of each lecturer on each campus. Please ensure that you use your
Holmes Webmail for any email correspondence with your lecturer.
I did not submit my assignment by the due date, can I still submit and receive marks?
If you submit your assignment after the due date, penalties of 5% of the weight of the assignment apply per
day that you submit late. A maximum penalty of 50% applies. Your lecturer may not accept your assignment if
you submit later than 14 days after the due date. If you are late with your assignment, please contact your
lecturer.
I am not a member of a group for my group assignment. What do I do, can I submit individually?
If you work submit a group assignment individually, you may be penalized and only receive 50% of the mark
of your assignment. If you don’t have a group to work with, please urgently consult your lecturer.
I have problems with members in my group. What can I do, who do I contact?HI6008- Business Research T2 2017 11
Each group is required to manage its members and contributions. In exceptional circumstances, however, and
where initial negotiation attempts of the group members were unsuccessful, you should contact your
lecturer.HI6008- Business Research T2 2017 12
STUDENT ASSISTANCE
Studying at degree level, you may experience a number of difficulties and/or challenges. These might involve
academic, personal and/or professional issues. At Holmes Institute, we have a range of people who can help
you with various challenges. The following table identifies contact points should you require any support.
Although we may be able to help on the spot, please note that we can help best if you make an appointment.
Please use your Holmes webmail to communicate with staff at the institute at all times.
SUPPORT REQUIRED WHO TO CONTACT
Information for Current Students Holmes Institute Student Handbook
Academic Probation / Mentoring Academic Mentors, Dean
Accommodation Holmes Institute Home Stay
Computers, Blackboard, Email IT and Blackboard Help Desk emails:
[email protected]; [email protected]
Disability Needs Holmes Institute Campus Directors
Employment and Careers Career Development Team
Enrolment Registrar, Higher Education Coordinator on Campus
Exams Registrar, Higher Education Coordinator on Campus
Financial Issues Holmes Institute Campus Directors
Personal Issues Dean, Student Engagement and Support Team, Campus Director
Proquest Database Librarian on Campus
Study Skills Student Engagement and Support Team
Visa Issues, COEs etc. Registrar, Higher Education Coordinator on Campus
This subject outline was prepared by the Course Development Team for the Undergraduate Programs, Faculty
of Higher Education, Holmes Institute. It was correct at the time of publication. Change to the Subject Outline
may occur at any time. However, the Faculty of Higher Education endeavours to inform the students
accordingly. This publication is copyright. Apart from any fair dealing for the purpose of private study,
research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by any
process or placed in computer memory without written permission. Enquires should be made to Holmes
Institute Faculty of Higher Education. © Copyright 2017.HI6008- Business Research T2 2017 13
GLOSSARY OF DIRECTION WORDS FOR ASSESSMENT QUESTIONS
Analyse Show the nature of something identifying the essential elements and g how they
are related.
Argue Present the case for and/or against a particular proposition.
Compare Identify the characteristics/qualities that resemble each other. Look for similarities
but also differences.
Contrast Emphasize differences between things, events, problems, or qualities.
Criticise Express your judgement about the truth of factors or views mentioned. Come to
conclusions and discuss the positive points as well as possible limitations.
Define Give clear and concise meanings of an item. Do not provide a detailed explanation
but include limits of the definition and how the item defined differs from other
items.
Describe Recount, characterise, outline, and relate in sequence.
Discuss Examine, analyse and give reasons for and against. Be comprehensive in your
answer and give details, usually to assess how satisfactory something is.
Evaluate Carefully appraise in relation to some standard including advantages, limitations,
the costs and benefits as appropriate; attempt to make a judgement.
Examine Investigate critically, appraise a subject or matter in detail.
Explain Clarify, interpret, and elaborate on the material presented. Give reasons for
differences of opinion or results, and try to analyse reasons behind it.
Illustrate Use a concrete example, diagram, or figure to explain or clarify a problem or
issue.
Indicate Identify and then focus attention so as to clarify.
Justify Prove or give reasons for particular conclusions or decisions.
Outline Present the main features or aspects showing main points and subordinate points.
Do not include minor details and emphasize the classification of things.
Review Examine a subject critically, analysing and commenting on important or
controversial statements.
State Present the main points in a brief and clear sequence. Do not give specific details
or examples.
Summarise Give the main points or facts in a condensed, concise form.
(Source: Adapted from Monash University, http://www.monash.edu.au/lls/llonline/quickrefs/29-direction-words.xml, accessed 14
February 2013)