Describe impact of the development of electronic communication and technology as a globalising processes, explore how people’s health could be affected by such developments and the insights and or supported evidence that health professionals will need to use in order to address these issues. explore how people’s health could be affected by developments in Communication and Mass production The health of our patients, family members, neighbours, colleagues and friends comes to mind as one of the upmost important factors in day to day life. Various developments as Brendan has mentioned previously in Communication and mass production have direct impact on the health of others. The development in electronic communication and technology on a global scale also affects the right to a person’s health, healthcare standards and the ways in which our society grows. The development in electronic communication has drastically improved and will continue to improve and specifically in our health care sector. Communication plays a vital role in the progress and improvement of health care and allows many developments which benefit patients to be achieved. Some examples of these can be seen in hospitals in the way in which they pass on ‘000’ dispatch calls to paramedics in an ambulance compared to say 20 years in the past and how hospitals are evolving to become completely digitally based. This digital hand over allows all records to be stored, any person needing the details, vital signs, statistics of a certain patient are easily conveyed and communicated between doctors, nurses and family members, without any loss of documentation or records. Medical records being digitalised also improve the communication between patients and health care providers, being able to have recorded and detailed information on immunisations, conditions, allergies and other medical issues or statements, allows an increased focus at the problem at hand rather than stressing over minor details that have previously been established. Digital communication in health care can also be in the aspect of social media. Social media provides an extra platform of sharing knowledge and information, creating events, social marketing and training exercises, an exclusive support network and strategies to promote public health. With access to journal articles, peer reviewed work from credible sources to a ‘mums and bubs’ Facebook group. These forms of digital communication are expanding and developing our health care industry. Social marketing is another important and newly introduced form of communication developing the health care industry. It is the application of proven concepts and techniques drawn from the commercial sector to promote changes in diverse socially important behaviors such as drug use, smoking and sexual behavior (Andreasen, 2006 ). Having this support network so readily and easy found, on the internet, has improved the way in which health care issues have been treated, information has been distributed and can be found and how public health strategies have been globalised.