Ladies and Gentleman As promised your Table of Contents for the Second Assignment; i. Executive Summary 1. Introduction Explain the opportunity you have identifies, what is it and how did you determine it – it is also a summary of what I am going to read, it may also define the parameters of the assignment 2. Market Analysis 2.1 Size of the market and growth rates 2.2 Population 2.3 Market Barriers and Market Drivers 3. Organisational Analysis (really could talk about their expertise, their management experience, their current strategies in this market) 3.1 Customer Audit and Buyer Behavior (I have attached a file for this - This goes in a table and is discussed briefly in the main body. If you want to, put the table and discussion in the Appendix and discuss it there. In the main body, just say refer to Appendix) 3.2 4P’s (note: is it is a service – 7P’s) 3.3 Competitor Analysis Description of Major Competitors (S/W) and market share if found 3.4 Competitor Advantage of your Product (perhaps – the USP) 3.5 Positioning Map of Competitors - draw a graph, put in the competitors and discuss the market opportunities 4. Macro environment – (Put all of this is in a table with PESTDN) 4.1 Porter five forces model (In a table and discuss it in main body) 4.2 Value Chain 4.3 BCG Matrix 5. SWOT Analysis (Table here - and a summary in the main body) 6. Conclusion 7. References 8. Appendix