ASSIGNMENT 4 INF80042 TECHNOLOGY ESSENTIALS FOR MANAGERS
Challenges in Managing Social Media
Assessment Structure: Blog
Individual or Group: Individual
Learning outcomes assessed: This assessment task is designed to test your achievement of
learning outcomes 5, 6, 7 & 8
Word limit: 2000 words +/- 10%
Weighting: This assessment task contributes 30% to your final grade
Due Date & Submission: This assessment is due by: By 11.59 pm, 04/06/2017. This assessment task
must be submitted inside the Assessment 4 submission link on the Blackboard site.
Task details: Your task is to write a Blog on the broad topic of Challenges in Managing Social Media.
To complete this task you should search out a series of TWO relevant academic (conference or
journal) article and compose a blog entry of approximate 1000 words for each of the chosen article.
Your blog should include your Name, Student ID, Title, the of description of the article, a mention of
the Challenges in Managing Social Media (directly or indirectly) relating to the article + why you
feel the applicable article was interesting, a link to the article, any other links you feel are relevant
AND a reference list at the end of the blog.
Similar to Assessment 3, your blog entries should be analytical, drawing on theory to frame the
discussion of the concepts covered. This means that just describing each article is an inadequate
response to this task, and will not be rewarded in the marking structure. The marker is looking for
an in-depth analysis with personal reflection.
To assist you with your reflective practice, please refer to the document located in the Assessment
4 Folder on Blackboard.
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Referencing
You must use the Harvard Referencing style throughout your assessment and include an accurate
reference list at the end of the assessment or as otherwise directed (for example at the end of each
Blog entry in Assessment 4). Please refer to the Resources Folder on Blackboard for a copy of the
Harvard Quick Guide.
Submission Requirements
Assessments must be submitted via the Blackboard unit site through the ‘Assessments’ facility.
Do not email the assessment to either the convenor or tutor.
Keep a MS Word backup of your Blog submissions. If your assessment goes astray,
whether your fault or ours, you will be required to re-produce it.
It is expected that all work submitted, will have been edited for spelling, grammar and clarity.
The word count does not include references or appendices.
Marking Rubric
Grades Depth and Breadth Critical Analysis Conventions
High All of the question was Great depth of analysis, All components conform to
Distinction addressed and Evaluation and interpretation. high academic /
80 - 100% appropriately researched in Evidence of deep and broad professional standards
great depth
understanding
Distinction Most of the question was Evidence of analysis, evaluation Most components conform
70 – 79% addressed and and interpretation to high academic /
appropriately researched in professional standards
great depth
Credit Most of the question was Some evidence of elementary Most components conform
60 – 69% addressed and mostly analysis and evaluation to acceptable academic /
researched appropriately professional standards
Pass Basic components of the Descriptive and/or summary Basic structure
50 – 59 % question were addressed Key concepts understood Expressed in own words
and mostly researched
appropriately
Fail Superficial and/or Limited / poor understanding of Poor structure and/or lack
< 50% inadequate addressing of key concepts of clarity and /or using the
question words of others
Adapted from Vardi, E 2012 Effective feedback for student learning in higher education.
Milperra, NSW: Higher Education Research and Development Society of Australasia. p. 29.
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Extensions and Late Submission
Please reread the section on Extensions and Late Submission that can be found in the Unit Outline.
Extension requests must be directed to the unit convenor, using the Application for an Extension for a
piece of Assessment form, available in the Blackboard site. Late submission of an assessment will result
in a late penalty being applied as required by Swinburne University assessment guidelines.
Plagiarism
Please reread the section on plagiarism that can be found in the Unit Outline. Any evidence of
plagiarism will result in a Fail. Collaborative discussion with other participants in the unit
around concepts and additional examples is highly recommended, but don’t copy.
Assessment Help
If you have any queries or concerns you may discuss it with the convenor and/or tutor in the
Blackboard discussion board in the appropriate discussion forum or by email.
Technical Help
Technical assistance can be obtained from the Swinburne Service Desk (03) 9214 5000.
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