Assignment 1 INF 80018 Enterprise Architecture, Strategy and Governance Group Presentation Assignment Due – Week 4 Weight – 30% Presentation Slide Limit – 8 slides Presentation Duration limit – 10 minutes Maximum Group Size – 5 students per group Assignment Task In this assignment, you will employ Michael Porter’s Five Forces model to understand the strategic value of Big Data (incl. tools) within the Australian Supermarket industry. The motivation for examining the strategic potential of Big Data is to counter balance the preponderance of process level arguments for exploiting this organisational resource (risk and fraud mitigation, marketing campaigns, etc) with an industry perspective of what this organisational resource potentially means for competition between rival firms (i.e. industry behavior). 1) You will explore how Big Data can affect industry structure and attractiveness by assisting businesses such as supermarkets defend themselves against forces such as those asserted by buyers, substitute products, new entrants and suppliers. Please see the assignment rubric for suggestions about how to approach the presentation.