​​  Due: Week 13 Thursday at 12 midnight via Turnitin (After 12 midnight late penalties will apply)  Aim: Conduct a marketing analysis of Haighs Chocolates https://www.haighschocolates.com.au/ Marking criteria:  Aim: A study of the marketing environment and strategy of Haighs Chocolates  Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)  Analyse the main products, services, suppliers and customers of the company (10%)  Describe the following marketing strategies used by the company o pricing (10%) o promotion (10%) o distribution (10%)  Compare the marketing mix to its competitors (10%)  Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)  Appendix: Include a SWOT analysis and positioning chart (10%)  Report writing and referencing (10%)