Assignment title: Information
Strategic Group Report and Presentation
Working in groups of 4-5 students, you need to identify a company (Australian Company only) in any industry
of your choice and examine the environment they have been operating and their growth strategies. Following
are the industries from where you can chose a company:
Agriculture
Tourism
Education
Pharmaceutical
Organic food
Wine
Airline
Sports/Events
Note: Students are not allowed to choose fast food or soft drinks industries for this
assignment.
Use the following structure for your assignment:
1. Introduction – Industry and your company
2. The micro and macro-environment in which this company is operating – briefly discuss main factors
3. Company's competitive advantage over its rivals.
4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation)
5. Company's growth strategies like diversification or Integration or company using Ansoff matrix
to grow in their market.
6. Strategic recommendations at functional and business level
The presentation should cover the above in a 15 minutes presentation.
STRATEGIC GROUP REPORT & PRESENTATION – WEEK 11 35 %
REPORT
Introduction 2
Macro/Micro Environment 4
Company's competitive advantage 3
Company's generic strategies 5
Growth strategies 5
Recommendations 3
Report format, presentation and referencing 3
REPORT TOTAL 25
PRESENTATION
Overall flow of presentation, eye contact etc. 3
Validity of contents presented 5
Slide Lay out and impression of excellence 2
PRESENTATION TOTAL 10
SUBJECT RESOURCES
Prescribed Textbook (compulsory)
Hill, Jones and Schilling (2015) Strategic Management: An Integrated Approach, 11th Edition,
Cengage
Recommended Reading
Wheelen, T. L. and J. Hunger, (2006) Strategic management and business policy. Pearson/Prentice
Hall.