Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.  Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company's trend(s)?  What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?  Click here to view the grading rubric for this discussion. Video Segment Reference: