Read the attached case study and answer the question below. 1. Why do you think the PSA adopted the strategy of entering into joint ventures? Explain why you think it can be a long term strategy. (25 marks) 2. Why do you think PSA's strategic alliances were generally successful? (25 marks) 3. Do you think PSA should revise its strategy of entering into joint ventures, considering that it was experiencing falling sales (in Europe), while VW, even without alliances, was able to secure a large market share? (25 marks) 4. What is your assessment of PSA's current situation and how should they proceed? (25 marks) NOTE: Case studies for assessments often cut across the neat "formulation versus implementation" The high mark-scoring students are often able to identify key themes (such as those below) to help frame their answers and support their academic argument with strong academic referencing. The assignment has a 3000 word limit. 1. The influence of national culture on the success of international ventures. 2. Strategic alliances, partnerships, franchises, mergers and acquisitions 3. Human factors in strategy implementation. 4. Models for exploring and understanding overseas expansion (Porter's Diamond, Dunning's eclectic paradigm, localisation, entry modes - including those in "2" - etc 5. The role of planning frameworks (e.g. the Balanced Score Card, the Ansoff matrix, Portfolio tools) in supporting strategic decision-making.