Assignment title: Information
Course Description (Higher Education)
BUHRM 6930 Change Agent Strategies
CRICOS Provider No. 00103D Page 1 of 3
Assessment Task 3: Time Constrained Case Study (30%)
Case Study Topic: Organisational Change
Case Study Availability: Monday 13th June 2016 (via Moodle)
Case Study Due Date: The Case Study is "time constrained" and must be
completed within seven (7) working days. It must be
submitted on Monday 20th June 2016 at 11.55pm (via
Moodle) – email submissions will NOT be accepted
Late submissions and/or extensions will NOT be accepted
unless accompanied by an approved Special Consideration
Application.
Expectations: Word limit (Approximately 2,000 words)
Format (Arial 11pt, 1.5 line spacing)
Wider Reading and References: Students are expected to access material from the
textbook and demonstrate limited wider reading. In
addition to the textbook, two to three "scholarly"
references are required to complete the case study
analysis.
In-text citations and the reference list should be formatted
using the APA style.
Course Description (Higher Education)
BUHRM 6930 Change Agent Strategies
CRICOS Provider No. 00103D Page 2 of 3
Case Study: Ecology Matters
Having 10 years management experience in a corporate environment, John Kahui started Ecology
Matters a few years ago to provide a range of services to protect and enhance the natural
environment of New Zealand. One function of the organisation is to improve the cleanliness of
forests, beaches, rivers and lakes. Another is to conduct environmental audits for companies. And
help them comply with ISO 1400, an international set of environmental standards. The organisation
also has an open-ended agenda, taking on different projects such as lobbying local, regional and
national government agencies, writing research reports or environmental guidelines and addressing
school and youth groups.
The organisation was funded mostly through a sizeable inheritance that John had received, as well
as donations from individuals and companies that John had approached. Most of the current donors
are also members of the organisation who pay a small annual membership fee. It was formally
incorporated as a non-profit organisation. It has never made a profit and has therefore not paid
income tax. The paid staff consist of John Kahui as general manager, an accountant, an office
administrator and an engineer with a master's degree in environmental science. A number of
volunteers have also assisted various projects on request; for example, getting involved in cleaning
up beaches and forests. One of the volunteers had also been given the responsibility for contacting
other volunteers and organising activities and transport. There is a small board of directors
consisting of a professor of sustainability (the chairperson), a retired accountant (the treasurer) and
John Kahui (the general manager).
A number of issues have arisen that have led John to consider making some changes.
Firstly, the organisation's funds have been seriously depleted, with too little revenue from the
environmental audit section and a declining number of donations. In addition, a number of
individuals and companies have indicated that they are unwilling to donate as Ecology Matters is not
registered with the Charities Commission. This means that donors cannot claim tax rebates from the
Internal Revenue Department. Applying for charitable status will require a considerable amount of
work to prepare the necessary documentation, including writing a new constitution and abiding by
other required guidelines. John believes that this should be the responsibility of the organisation's
accountant, working with the specialists in the governance of non-profit organisations.
Secondly, problems have occurred with some of the projects that use volunteers. For example, two
volunteers on a community project to tidy up one of the beaches west of Auckland, have recently
complained to John that the person who supervised them (the volunteer coordinator) had not
bothered to thank them for their effort, had left the beach early when her son phoned her, and left
them to catch the bus back to Auckland alone. They said that this was the last time they would do
voluntary work for Ecology Matters. When asked about it, the coordinator told John that her son
had had an accident at home and she had to leave immediately. She also informed John on several
occasions that contacting volunteers is time-consuming and that it is difficult to find enough people.
In addition, those who had agreed to help on a project often did not show up. She is usually very
competent but appears to John to be too autocratic in making decisions and too patronising when
Course Description (Higher Education)
BUHRM 6930 Change Agent Strategies
CRICOS Provider No. 00103D Page 3 of 3
dealing with her staff and volunteers. Her husband is one of Ecology Matters' founding members
and regularly donates sizeable amounts.
Thirdly, other organisations involved in environmental protection have complained that Ecology
Matters often works at cross-purposes to them, or does very similar work to what they do. One
person indicated that some if their regular donors, volunteers and client organisations, have also
been approached by Ecology Matters. At a recent conference of non-governmental organisations,
this person made a presentation where she indirectly accused Ecology Matters of operating in ways
that were not in the interests of collaborative approaches to support environmental issues.
Fourthly, the competent office administrator, who is responsible for maintaining the website, has
little skill in such matters. Therefore the website is outdated and unappealing. Suggestions about
the use of Facebook, Twitter and YouTube have never been actioned.
Finally, John has also been thinking about expanding the organisation's main revenue-generating
activity-consulting-by forming a separate profit-making company. John feels that the engineer they
currently employ does not have the requisite managerial skills to head this new organisation, and
would prefer to take on this role himself. He thinks, too, that the new organisation should also raise
extra capital, take additional staff and move to different premises.
Questions
Assume that you are a consultant engaged by John to advise him on how to manage these possible
changes. (Each question is of equal value).
1. Making reference to the relevant change literature/theories, identify the forces driving and
restraining current and potential changes
2. Using Lewins' Change Model, analyse the advantages and disadvantages of the different
courses of action John could take acting as a Change Agent
3. Comment on who might support or resist the changes and why and explain how John could
engage their support or deal with their resistance
4. Apply an action research approach with which to diagnose the need for change, introduce
interventions, evaluate the results and stabilise changes.
*** End of Case Study ***