Assignment title: Information


It is strongly recommended you extensively research Adafruit Industries and the CEO, Lima Fried.It is also strongly recommended you extensively study your subject text book (Hitt et al), to enable you to answer the case questions in detail: resources, capabilities, core competencies, sustainable competitive advantage, Business Level Strategy and Corporate Level Strategy.You are expected to provide detailed responses to the questions at the end of the case study. The case-study questions will be as follows:Section 1 – Understanding the Case:Question 1 - What are the origins of Adafruit Industries? (1 mark)Question 2 - Who is Lima Fried and what are her skills? (1 mark)Question 3 - In which industry does Adafruit Industries compete? (1 mark) Section 2 – Understanding Resources, Capabilities and Sustainable Competitive Advantage:Question 4 - What are the core competencies of Adafruit Industries? (4 marks)Question 5 - What is the source of sustainable competitive advantage for Adafruit Industries? (4 marks)Question 6 - You are a senior executive working for Adafruit Industries: Describe the target market for Adafruit Industries. (2 marks) Section 3 – Understanding and Applying Business Level Strategy:Question 7 - What is the purpose of Business Level Strategy? (1 mark)Question 8 - Provide an explanation for each of the four Business Level Strategies and the single integrated Business Level Strategy. (5 marks)Question 9 - You are a senior executive working for Adafruit Industries: Provide your recommended Business Level Strategy to ensure the growth of Adafruit Industries. (2 marks)Section 4 – Understanding and Applying Corporate Level StrategyQuestion 10 - What is the purpose of corporate level strategy? (2 marks)Question 11 - Provide an explanation of Diversification strategy. (4 marks)Question 12 - You are a senior executive working for Adafruit Industries: Provide your recommended Diversification Strategy to ensure sustainable growth and competitive advantage. (3 marks)