ULO1, Evaluate the key concepts, models and theories upon which the practice of marketing is based: Blogging enables you to reflect on and appraise the "key concepts, models and theories" addressed in MPK732. ULO2, Apply the fundamental principles involved in managing marketing: Blogging requires you to apply the fundamental principles of marketing management to real-world marketing issues, as reported in the mass media and trade press. Thus, blogging enhances your ability to make connections between the principles addressed in MPK732 and the actions of organisations. ULO3, Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions: Blogging requires you to scan the mass media and trade press to match the concepts, models and theories addressed in the unit to the real-world marketing issue. You can solve problems using previously acquired knowledge. ULO4: Communicate an in-depth understanding of a range of issues, practices, models and phenomena in marketing: Blogging is a communication tool. It enables the building of content to share socially. In doing so, it exposes you to different viewpoints and commentaries on marketing. Blogging is used in MPK732 to assess the following higher-order Deakin graduate learning outcomes (ULOs):