After reading the case your analysis task will include the following: Reviewing academic sources relevant to the topic, formulating research objectives, research philosophy and methodology: Any source including books, journal articles are acceptable, as long as they are relevant. A particular gym's website could also be used for some information. If websites are used they will be in addition of the four academic sources. After reading the literature you should be able to formulate a research and consequently the research objective. An example of the objective could be: "to find out whether or not participants' gym attendance and usage habits differs from one country to another". You should elaborate briefly on the research methodology utilised.Data analysis to turn the data into useful information(use gym data):Univariate analysis:This is the descriptive analysis part of the assignment and this will include at least the following analysis:Frequency (shown in tables and diagrams)Measures of central tendency (means, median, mode)Measures of dispersion (variance, standard deviation)Bivariate analysis:This is a higher level analysis part of the assignment and this will include at least the following analysis:Relationship between variables:Chi-square, Spearman's rho, Pearson's rComparing means and statistical significance (t-test, ANOVA test)Managerial advice: You will need to advise James on the findings. This could include but not limited to:Description of the participantsHow they utilise the facilitiesPerceptions of the gym users towards the gymTheir feelings and self-image in generalRelationships between any of the variables