Your task as a team is to research and prepare for your overall team report using the Preparatory Notes for the designated topic found in the Study Guide at the end of every chapter. You will be assessed on the quality of the analysis and application of theory and concepts from course content/material as well as the persuasiveness of your arguments/ideas and your team performance as a whole in your written report and oral presentation(s).Assessment 2: Team Assignment (Report)Instructions:
Working in teams of 4 members, you will choose or be allocated a product on which to conduct marketing research and analysis for the entirety of the module, culminating in this Major Report (worth 20% of your overall mark for the module) and a Major Presentation (worth 20%). You are required to prepare a written report based on credible research (e.g. using Proquest and Newslink on the Elearn LMS) describing the current marketing activities of the product, and making recommendations on the marketing strategy and mix to the parent company. Your report will include a detailed explanation of the following sections: