General submission requirements 1. It will be carefully checked for plagiarism. 2. Format: A4, 2.5cm margin on all sides, Arial 10 font, 1.5 line spacing. 3. A reference list or bibliography is preferred over footnotes (Harvard reference style). 4.Put insight citations. 5. Wikipedia articles should not be used in assessment task. 6. The reference list & any appendices will not be counted towards the 500 words limit. 7. 500 words limit by more than 10% (550 words). 8. The word count will be based on your WORD document, including the in-text citations but excluding the reference list/bibliography & any appendices. Assessment task Dick Smith Foods placed an ad in national newspapers on 21 and 22 April 2001 headlined, 'Is Australian ownership of business simply jingoism?' The copy of the ad reads: 'Newspaper journalist, Dennis Shanahan, has been running a campaign against Dick Smith Foods, claiming that it is "feeding paranoia" and "jingoism" to promote the advantages of Australian owned businesses. 'At the same time Mr Shanahan pushes the advantages of 'Australian Made' especially when promoted by foreign companies. 'The reason for this hypocrisy is obvious to most Aussies. The big foreign companies that exploit the "Australian Made" logo have enormous advertising clout in the press. Patriotic Australians are not stupid—we know that while "Australian made" is good "Australian owned and made" is even better as the profits stay here creating wealth and a better future for our children and grandchildren. 'Do you think Dick Smith is hypocritical in making use of his image of patriotism to brand his products and increase sales, and denigrate his competitors that are predominately foreign owned? Some critics labelled Dick Smith's new adventure as 'nothing more than a money-making scheme'. What do you think? Hints There are no absolute right or wrong answers to this question. You are entitled to your view. However, you should discuss the alternative views first before you give your own view with justification. Refer to the meaning of "hypocritical" and give evidence to support your answers. Relate your discussions to the relevant materials in the "Patriotic Marketing" article or other resources that you consulted. Other tips As long as you cover the main issues being asked, how you structure your essay is a matter of individual writing style. It is okay that you follow the intro, body, conclusion sequence; however, the focus should be on the "body"; the intro & conclusion are peripheral only. There is also no need to answer the sub-questions separately and in the same sequence as appeared in the question, nor do you need to cover the sub-questions in the same length in your answers. Use heading/subheading to structure your essay in a logical framework.