ASSMENT TASK 2: EDITORIAL TASK Aligned course & subject learning outcomes • S4b Written Communication: Present complex business analyses and information appropriately to differing audiences using clear and fluent written communication Group or individual Individual Weighting / Length 30%, 1400 Due date Week 8: 20th January, 2016 ASSESSMENT TASK 2: DESCRIPTION The print media are not unbiased and present different points of view. You are required to research a business issue which will be given to you by your lecturer and write two editorials (each of a maximum of 700 words), one for The Australian and one for The Financial Review. Each paper has a different audience and is owned by different stakeholders. The papers therefore have different concerns and points of view. You will be expected to write each editorial giving regard to these differences. ASSESSMENT TASK 2: CRITERIA SHEET See rubric on page 13   Editorial Task S4b Written Communication: Present complex business analyses and information appropriately to differing audiences using clear and fluent written communication Criteria Graduate certificate fail (8) Graduate certificate pass (8) MBA fail (9) Graduate certificate exceeds (8) MBA pass (9) P C MBA exceeds (9) D HD A Use clear and fluent written skills to effectively and appropriately communicate with an audience showing focus, purpose and knowledge of aims and objectives Communication is unclear with poor focus and purpose showing little knowledge of aims and objectives Communication is clear with some demonstration of focus, purpose and knowledge of aims and objectives Communication is clear demonstrating sound focus, purpose and intent Communication is superior demonstrating excellence in knowledge of focus, purpose and intent B Use clear and fluent written skills to effectively and appropriately communicate with an audience demonstrating logic, knowledge of context, theory, application, critical analyses and synthesis Communication is unclear with poor logic and context knowledge and no evidence of theory, application, critical analysis and synthesis Communication is clear with some demonstration of logic and context knowledge, some evidence of theory and application with minor evidence of critical analysis and synthesis Communication is clear demonstrating sound logic and context knowledge, robust evidence of theory and application with clear evidence of critical analysis and synthesis Communication is superior demonstrating excellence in knowledge of context, theory and application, critical analysis and synthesis C Use clear and fluent written skills to effectively and appropriately communicate with an audience following a range of discipline-specific academic and/or professional conventions Communication is unclear and fails to demonstrate any discipline-specific academic and/or professional conventions Communication is clear with some demonstration of discipline-specific academic and/or professional conventions Communication is clear demonstrating sound adherence to discipline-specific academic and/or professional conventions Communication is superior demonstrating excellence in utilizing discipline-specific academic and/or professional conventions D Use clear and fluent written skills to effectively and appropriately communicate with an audience adhering to fundamental syntax protocols, spelling and punctuation Communication is unclear with poor syntax, spelling and punctuation errors Communication is clear with some syntax, spelling and punctuation errors Communication is clear demonstrating a sound knowledge of writing mechanics, i.e. syntax, spelling and punctuation errors Communication is superior demonstrating excellence in knowledge and application of writing mechanics, i.e. syntax, spelling and punctuation errors